job description
Join StraitsX, a leading innovator in digital asset solutions, as we seek a dynamic and results-driven Senior Executive, Events & Marketing Activations to elevate our brand presence through impactful events and strategic marketing initiatives in the vibrant hub of Bali.
In this role, you will spearhead the planning, execution, and evaluation of high-impact events, trade shows, and experiential marketing campaigns that engage our target audience and drive business growth. Your expertise in end-to-end event management—from concept to post-event analysis—will be pivotal in strengthening StraitsX’s market position and fostering meaningful connections with stakeholders.
Based in Bali’s thriving business and creative ecosystem, you’ll collaborate with cross-functional teams to deliver unforgettable brand experiences that align with our mission of transforming digital finance. If you thrive in fast-paced environments, possess a keen eye for detail, and are passionate about creating memorable activations, this is your opportunity to make a lasting impact.
Responsibility
- Develop and execute comprehensive event strategies, including conferences, workshops, and product launches, to enhance brand visibility and engagement.
- Manage end-to-end event logistics, including venue selection, vendor negotiations, budgeting, and on-site coordination.
- Collaborate with marketing, PR, and design teams to create cohesive branding and promotional materials for events.
- Leverage data and analytics to measure event success, ROI, and attendee satisfaction, providing actionable insights for future improvements.
- Build and maintain relationships with industry partners, sponsors, and key stakeholders to expand event reach and impact.
- Oversee post-event follow-ups, including lead nurturing, feedback collection, and reporting to internal stakeholders.
- Stay ahead of industry trends and innovative activation techniques to ensure StraitsX remains a pioneer in digital asset marketing.
- Coordinate with external agencies and internal teams to ensure seamless execution of hybrid (virtual and in-person) events.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degrees are a plus.
- Minimum of 5 years of experience in event management, marketing activations, or a similar role, preferably in fintech, blockchain, or digital finance.
- Proven track record of planning and executing successful large-scale events (100+ attendees) with measurable outcomes.
- Strong project management skills, with the ability to handle multiple deadlines and prioritize tasks effectively.
- Excellent communication, negotiation, and interpersonal skills to engage with diverse stakeholders.
- Proficiency in event management software (e.g., Eventbrite, Cvent) and CRM tools (e.g., HubSpot, Salesforce).
- Creative thinker with a data-driven approach to decision-making and performance optimization.
- Willingness to travel occasionally for events and activations across Southeast Asia.