job description
Are you a passionate Digital Marketing Specialist looking for a remote role that values your growth as much as your contributions? Vortala is seeking a dynamic professional to join our team in a fully remote, work-from-anywhere position based in Baliâs most vibrant locationsâCanggu, Ubud, Denpasar, and beyond.
At Vortala, we donât just talk about work-life balanceâwe live it. This is your chance to drive impactful digital campaigns while enjoying the flexibility of a 100% remote role in paradise. Whether youâre crafting data-driven strategies, optimizing multi-channel funnels, or analyzing performance metrics, your work will shape the future of our brand in the digital landscape.
If you thrive in a collaborative, innovative environment and want to be part of a company that invests in your development, this is the opportunity youâve been waiting for.
Responsibility
- Develop and execute data-driven digital marketing strategies across SEO, SEM, social media, and email campaigns to drive brand awareness and lead generation.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn) with a focus on ROI and conversion rate improvements.
- Create and curate engaging content (blogs, social posts, videos) aligned with brand voice and audience preferences.
- Monitor and analyze KPIs and performance metrics (traffic, CTR, CAC, LTV) using tools like Google Analytics, SEMrush, and HubSpot.
- Collaborate with cross-functional teams (design, sales, product) to ensure cohesive messaging and campaign alignment.
- Stay ahead of digital marketing trends and emerging technologies to recommend innovative growth tactics.
- Conduct market research and competitor analysis to identify opportunities and refine targeting strategies.
- Build and nurture customer relationships through personalized email marketing and automation workflows.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Proven 3+ years of experience in digital marketing, with a portfolio of successful campaigns.
- Proficiency in SEO/SEM tools (Ahrefs, Moz, Google Ads), social media platforms, and analytics tools (Google Analytics 4, Data Studio).
- Strong copywriting and content creation skills with an eye for storytelling and brand consistency.
- Experience with CRM and marketing automation (HubSpot, Mailchimp, ActiveCampaign) is a plus.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and project management skills to juggle multiple campaigns and deadlines.
- Self-motivated, detail-oriented, and passionate about continuous learning in the digital space.