job description
Join Sunway Lagoon as a Senior Executive, Brand Strategy and play a pivotal role in shaping the future of one of Southeast Asia’s most iconic leisure and entertainment brands. Based in the vibrant heart of Bali, you will drive innovative brand strategies, elevate customer engagement, and lead high-impact marketing campaigns that resonate with global and local audiences.
In this dynamic role, you will collaborate with cross-functional teams to align brand initiatives with business objectives, ensuring consistent messaging across all touchpoints. Your expertise in market research, trend analysis, and digital marketing will be instrumental in positioning Sunway Lagoon as a leader in the hospitality and entertainment industry.
If you are a strategic thinker with a passion for storytelling and a track record of delivering measurable results, this is your opportunity to make a lasting impact in a fast-paced, creative environment.
Responsibility
- Develop and execute comprehensive brand strategies that align with Sunway Lagoon’s business goals and market positioning.
- Lead the creation and implementation of integrated marketing campaigns across digital, social, and traditional channels.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Collaborate with creative, PR, and digital teams to ensure brand consistency and messaging alignment.
- Monitor and analyze campaign performance, providing data-driven recommendations for optimization.
- Manage brand partnerships, sponsorships, and co-branding initiatives to enhance brand visibility.
- Oversee the development of brand guidelines, ensuring adherence across all internal and external communications.
- Support the launch of new attractions, events, and promotions with strategic marketing plans.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in brand strategy, marketing, or a similar role, preferably in the hospitality, tourism, or entertainment industry.
- Proven track record of developing and executing successful brand campaigns and strategies.
- Strong analytical skills with proficiency in market research tools and data interpretation.
- Excellent communication, presentation, and stakeholder management skills.
- Experience with digital marketing, social media strategies, and content creation.
- Creative thinker with a keen eye for detail and a passion for storytelling.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.