job description
Join Accor as a Senior Executive / Assistant Manager — Digital, Marketing & Communication and play a pivotal role in shaping our brand’s digital presence across Bali’s vibrant hospitality landscape. In this dynamic role, you will lead innovative digital marketing strategies, enhance social media engagement, and drive impactful PR campaigns to elevate our brand’s visibility and reputation. Based in the heart of Bali’s most sought-after destinations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—you’ll collaborate with cross-functional teams to create compelling content, optimize digital channels, and deliver measurable results that align with our business objectives.
This is a unique opportunity to blend creativity with strategic thinking in a fast-paced, international environment. If you’re passionate about digital marketing, storytelling, and building meaningful connections with audiences, we’d love to hear from you.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive engagement across multiple platforms.
- Manage and optimize social media channels, ensuring consistent, high-quality content that aligns with brand guidelines.
- Lead PR and communication initiatives, including media relations, press releases, and influencer collaborations.
- Analyze digital performance metrics and provide data-driven insights to refine marketing campaigns.
- Collaborate with internal teams to create and distribute compelling content, including blogs, videos, and email campaigns.
- Monitor industry trends and competitor activities to identify opportunities for innovation and growth.
- Oversee SEO and SEM efforts to improve organic search rankings and paid advertising performance.
- Coordinate with external agencies and vendors to ensure seamless execution of marketing projects.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in digital marketing, social media management, or PR, preferably in the hospitality or tourism industry.
- Proven track record of developing and implementing successful digital marketing campaigns.
- Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, or similar platforms.
- Excellent written and verbal communication skills in English; additional languages are a plus.
- Creative thinker with a keen eye for detail and a passion for storytelling.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Familiarity with Bali’s market dynamics and cultural nuances is highly desirable.