job description
Join Zufora Cosmetic as a Marketing Executive and take the lead in driving brand growth for our premium cosmetic line in the vibrant markets of Bali. This is a unique opportunity to shape the future of a dynamic, fast-growing company in the beauty industry while working in a collaborative, innovative environment.
As a key member of our marketing team, you will develop and execute data-driven strategies to elevate brand awareness, engage target audiences, and boost sales across digital and traditional channels. Based in the creative hub of Cangcu, Bali, you’ll work closely with cross-functional teams to craft compelling campaigns, analyze market trends, and optimize performance to ensure Zufora Cosmetic remains a leader in the competitive beauty sector.
If you’re a passionate marketer with a flair for creativity, a deep understanding of consumer behavior, and a desire to grow in a supportive yet high-impact role, this position is your gateway to advancing your career in a thriving industry.
Responsibility
- Develop and implement comprehensive marketing strategies to drive brand visibility, customer acquisition, and revenue growth for Zufora Cosmetic.
- Manage digital marketing campaigns across social media, SEO, email, and paid advertising (Google Ads, Meta, TikTok) to maximize ROI.
- Create and oversee content calendars, ensuring consistent, high-quality, and brand-aligned messaging across all platforms.
- Conduct market research to identify trends, competitor activities, and consumer insights to inform strategic decisions.
- Collaborate with influencers, beauty bloggers, and brand ambassadors to amplify reach and credibility in the cosmetic niche.
- Monitor and analyze KPIs and performance metrics (e.g., engagement rates, conversion rates, CAC) to refine campaigns and report on effectiveness.
- Coordinate with the product development and sales teams to align marketing efforts with new launches and promotions.
- Organize and execute events, pop-ups, and partnerships to enhance brand presence in Bali’s luxury and wellness markets.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is a plus.
- Minimum 3 years of experience in marketing, preferably in the cosmetic, beauty, or FMCG industry.
- Proven track record in digital marketing, including social media management, SEO, and paid advertising.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or similar platforms.
- Excellent written and verbal communication skills in English; knowledge of Indonesian is advantageous.
- Creative mindset with the ability to develop engaging content (copy, visuals, videos) tailored to diverse audiences.
- Experience with CRM systems, email marketing tools (e.g., Mailchimp, HubSpot), and basic graphic design (Canva, Adobe Suite).
- Self-motivated, detail-oriented, and able to work in a fast-paced, deadline-driven environment.