job description
Join a dynamic team as a Marketplace Ads Operations Specialist and take the lead in optimizing high-impact digital advertising campaigns across leading e-commerce platforms. This role offers a unique opportunity to work in Bali’s thriving digital economy, with a competitive salary, performance bonuses, and clear pathways for career growth.
You’ll collaborate with cross-functional teams to analyze campaign performance, refine targeting strategies, and maximize ROI for our clients. Whether you're based in Canggu, Ubud, or any of Bali’s vibrant hubs, you’ll play a pivotal role in driving scalable ad operations while leveraging data-driven insights to stay ahead of market trends.
Ideal for detail-oriented professionals with a passion for digital marketing, this position combines creativity with analytical rigor. Enjoy the flexibility of remote or hybrid work in one of the world’s most inspiring locations, backed by a company committed to your development.
Responsibility
- Monitor and optimize marketplace ad campaigns (e.g., Shopee, Tokopedia, Lazada) to ensure peak performance and ROI.
- Conduct A/B testing for ad creatives, copy, and audience segments to refine targeting strategies.
- Analyze KPIs (CTR, CPC, conversion rates) and generate actionable reports for stakeholders.
- Collaborate with design and content teams to develop high-converting ad assets.
- Stay updated on marketplace algorithm changes and industry best practices.
- Manage budgets and bids to maximize ad spend efficiency across multiple campaigns.
- Troubleshoot ad delivery issues and implement quick, data-backed solutions.
- Provide strategic recommendations to improve campaign scalability and profitability.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 2+ years of hands-on experience managing marketplace ads (Shopee, Tokopedia, etc.) or PPC campaigns.
- Proficiency in ad platforms (e.g., Google Ads, Meta Ads Manager) and analytics tools (Google Analytics, Data Studio).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English.
- Detail-oriented with a proactive approach to problem-solving.
- Experience with Excel/Google Sheets for data analysis and reporting.
- Familiarity with SEO/SEM principles is a plus.