job description
Join PT La Galigo Tirta Wisata, a leading hospitality and tourism innovator in Bali, as a Senior Digital Marketing Specialist. In this dynamic role, you will spearhead data-driven digital strategies to amplify brand visibility, drive qualified traffic, and maximize conversions across paid media, SEO, and web optimization channels.
Leverage cutting-edge analytics, marketing automation, and performance insights to build scalable digital systems that deliver measurable ROI. Based in Bali’s vibrant hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll collaborate with cross-functional teams to elevate La Galigo’s digital presence and revenue growth in a fast-paced, results-oriented environment.
This is a unique opportunity for a strategic thinker with a passion for digital innovation to shape the future of Bali’s premium tourism and lifestyle experiences.
Responsibility
- Develop and execute multi-channel paid media campaigns (Google Ads, Meta, TikTok, etc.) with a focus on ROI, CAC, and LTV optimization.
- Lead SEO strategy, including keyword research, on-page/off-page optimization, and technical SEO to improve organic rankings and traffic.
- Design and implement marketing automation workflows (e.g., email, CRM, chatbots) to nurture leads and enhance customer journeys.
- Conduct data analysis and A/B testing to refine campaigns, landing pages, and user experience for maximum conversions.
- Oversee web performance optimization, including speed, UX/UI, and conversion rate improvements.
- Monitor KPIs (CTR, CPA, ROAS, etc.) and present actionable insights to stakeholders through dashboards and reports.
- Collaborate with content, design, and development teams to align digital assets with brand guidelines and business goals.
- Stay ahead of digital marketing trends and emerging technologies to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a senior/leadership role.
- Proven track record in paid advertising (PPC), SEO, and analytics (Google Analytics 4, Tag Manager, Data Studio).
- Hands-on experience with marketing automation tools (HubSpot, Mailchimp, ActiveCampaign) and CRM systems.
- Strong proficiency in HTML/CSS, CMS (WordPress, Shopify), and basic JavaScript for web optimization.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
- Fluent in English (written and verbal); Indonesian language skills are a plus.
- Based in or willing to relocate to Bali (preferably Canggu, Ubud, or Denpasar).