job description
Are you a data-savvy professional with a passion for transforming raw numbers into strategic business decisions? Private Advertiser is seeking a Senior Digital Analyst to join our dynamic team in Bali, Indonesia. In this role, you’ll play a pivotal part in shaping our digital marketing strategies by uncovering actionable insights from complex datasets, driving performance, and optimizing customer experiences across multiple channels.
As a key member of our analytics team, you’ll collaborate with cross-functional stakeholders to measure campaign effectiveness, identify growth opportunities, and deliver data-driven recommendations that align with our business objectives. Whether it’s deep-diving into web analytics, A/B testing, or attribution modeling, your expertise will directly impact our ROI and customer engagement.
This is a unique opportunity to work in a fast-paced, innovative environment where your analytical skills will be both challenged and rewarded. If you thrive in a culture that values curiosity, precision, and continuous improvement, we’d love to hear from you.
Responsibility
- Develop and implement data tracking frameworks (e.g., Google Analytics 4, Tag Manager) to monitor KPIs across digital channels (SEO, PPC, social, email).
- Conduct in-depth analysis of user behavior, conversion funnels, and customer journeys to identify optimization opportunities.
- Create custom dashboards and reports (e.g., Looker Studio, Power BI) to visualize performance metrics for stakeholders.
- Lead A/B and multivariate testing initiatives to improve landing pages, CTAs, and ad creatives.
- Collaborate with marketing teams to attribute revenue and refine budget allocation based on data insights.
- Automate data collection and reporting processes using Python, SQL, or R to improve efficiency.
- Stay ahead of industry trends in digital analytics, AI, and machine learning to propose innovative solutions.
- Present findings and recommendations to non-technical audiences in a clear, actionable format.
Qualifications
- 3+ years of experience in digital analytics, marketing analytics, or a related field.
- Proficiency in Google Analytics 4, Tag Manager, and BigQuery (certifications are a plus).
- Advanced skills in SQL, Python, or R for data extraction, cleaning, and analysis.
- Experience with visualization tools (e.g., Looker Studio, Tableau, Power BI).
- Strong understanding of digital marketing channels (SEO, SEM, social media, email) and their metrics.
- Ability to translate complex data into business insights and strategic recommendations.
- Excellent communication and storytelling skills to influence decision-making.
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Marketing, or a related field.