job description
Join Bright Alliance as a Customer Relationship Management (CRM) Executive in the heart of Bali and play a pivotal role in shaping exceptional customer experiences. This is a unique opportunity to drive loyalty, retention, and business growth through innovative CRM strategies in one of Southeast Asiaâs most dynamic markets.
As a CRM Executive, you will design, implement, and optimize customer engagement initiatives, leveraging data-driven insights to foster long-term relationships. Your work will directly impact customer satisfaction, brand loyalty, and revenue growth. Based in Baliâs vibrant business hubsâsuch as Canggu, Ubud, or Denpasarâyouâll collaborate with cross-functional teams to deliver personalized, high-impact campaigns that resonate with our diverse customer base.
If youâre passionate about building meaningful connections, analyzing customer behavior, and turning insights into action, this role is your chance to thrive in a fast-paced, creative environment. Bright Alliance offers a competitive salary, a collaborative culture, and the opportunity to make a tangible difference in our customersâ journeys.
Responsibility
- Develop and execute CRM strategies to enhance customer engagement, retention, and lifetime value.
- Design and manage loyalty programs, rewards systems, and personalized campaigns to drive repeat business.
- Analyze customer data and behavior to identify trends, segment audiences, and tailor targeted communications.
- Collaborate with marketing, sales, and product teams to align CRM initiatives with broader business objectives.
- Monitor and report on CRM performance metrics (e.g., retention rates, churn, NPS) and recommend data-driven improvements.
- Oversee the implementation and optimization of CRM software (e.g., HubSpot, Salesforce, Zoho) to streamline workflows.
- Create compelling, multi-channel content (email, SMS, push notifications) to nurture customer relationships.
- Stay updated on industry best practices and emerging CRM technologies to maintain a competitive edge.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of experience in CRM, customer experience, or digital marketing roles.
- Proven track record in designing and executing successful loyalty programs and retention campaigns.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Mailchimp) and analytics tools (e.g., Google Analytics, Tableau).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English; Indonesian language is a plus.
- Creative thinker with a customer-centric mindset and a passion for relationship-building.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.