job description
Join JINISO as a Brand Manager and take the lead in shaping the future of our brand in one of Indonesiaâs most vibrant business hubsâBali. This is a unique opportunity to work directly with our Founder and Co-Founder, driving strategic initiatives that elevate our market presence, enhance customer engagement, and fuel sustainable growth.
As a Brand Manager, you will be at the forefront of developing and executing innovative marketing strategies, managing brand identity, and ensuring consistency across all touchpoints. Your creative vision and analytical mindset will play a pivotal role in positioning JINISO as a leader in its industry. Whether you're crafting compelling campaigns, analyzing market trends, or collaborating with cross-functional teams, your work will have a direct impact on our success.
Based in the dynamic and culturally rich environment of Bali, this role offers the perfect blend of professional challenge and lifestyle appeal. If youâre a passionate, results-driven marketer with a knack for storytelling and brand building, weâd love to hear from you.
Responsibility
- Develop and implement comprehensive brand strategies aligned with company goals to drive brand awareness, equity, and market share.
- Lead the creation and execution of integrated marketing campaigns across digital, social, print, and experiential channels.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights that inform brand positioning.
- Collaborate with cross-functional teams (design, sales, product, and operations) to ensure brand consistency and coherence in all communications.
- Manage brand budgets, allocate resources effectively, and track ROI to optimize marketing spend.
- Oversee the development of brand guidelines, messaging, and visual identity to maintain a strong and recognizable brand image.
- Monitor and analyze brand performance metrics (e.g., engagement rates, conversion rates, customer feedback) and adjust strategies accordingly.
- Build and maintain relationships with external partners, agencies, and influencers to amplify brand reach and credibility.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus.
- Minimum 5 years of experience in brand management, marketing, or a similar role, preferably in a fast-paced industry.
- Proven track record of developing and executing successful brand strategies that deliver measurable results.
- Strong analytical skills with the ability to interpret data and derive actionable insights using tools like Google Analytics, CRM systems, or market research platforms.
- Exceptional communication and storytelling abilities, with a portfolio showcasing creative campaign work.
- Proficiency in digital marketing, including SEO, SEM, social media, and content marketing.
- Experience managing cross-functional teams and external vendors to achieve brand objectives.
- Fluency in English (written and verbal); proficiency in Indonesian is a plus.