job description
Join Prime Budget King Supermarket Corporation as a Marketing Specialist and play a pivotal role in driving brand awareness, customer engagement, and sales growth for our dynamic F&B kiosk operations in Bali’s most vibrant locations, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, and Kuta.
In this exciting role, you will develop and execute innovative marketing campaigns, manage social media strategies, and coordinate promotional events to captivate our target audience. Your creative flair and analytical mindset will help shape the brand’s digital presence, ensuring we stay ahead in a competitive market. This is a unique opportunity to blend traditional marketing techniques with cutting-edge digital trends in one of Southeast Asia’s most thriving culinary hubs.
If you’re passionate about food, branding, and creating impactful customer experiences, we’d love to hear from you. Let’s build something extraordinary together!
Responsibility
- Develop and implement multi-channel marketing campaigns (social media, email, in-store) to boost brand visibility and drive foot traffic to F&B kiosks.
- Manage and grow the company’s social media presence (Instagram, Facebook, TikTok, etc.) with engaging content, including posts, stories, reels, and paid advertisements.
- Collaborate with cross-functional teams to design promotional materials (flyers, banners, digital ads) aligned with brand guidelines.
- Plan and execute in-store events, tastings, and partnerships with local influencers or businesses to enhance customer engagement.
- Monitor and analyze campaign performance using metrics (ROI, engagement rates, conversion) and adjust strategies for optimal results.
- Conduct market research to identify trends, competitor activities, and customer preferences in Bali’s F&B scene.
- Coordinate with vendors and internal teams to ensure seamless execution of seasonal promotions and loyalty programs.
- Create compelling copy and visual content for menus, signage, and digital platforms to reflect the brand’s unique value proposition.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in marketing, preferably in F&B, retail, or digital marketing.
- Proven track record in social media management and content creation (portfolio or case studies are a plus).
- Strong written and verbal communication skills in English; proficiency in Indonesian or other local languages is advantageous.
- Proficiency in graphic design tools (Canva, Adobe Photoshop) and analytics platforms (Google Analytics, Meta Business Suite).
- Creative thinker with a data-driven approach to decision-making.
- Ability to work in a fast-paced environment and manage multiple projects with tight deadlines.
- Passion for food, customer service, and brand storytelling.