job description
Are you a creative and strategic thinker with a passion for social media? We are seeking a dynamic Social Media Manager to join our team in Bali and elevate our brand’s digital presence. In this role, you will develop and execute innovative social media strategies to drive engagement, grow our audience, and strengthen our brand identity across multiple platforms.
Based in the vibrant communities of Canggu, Ubud, Denpasar, or surrounding areas, you’ll have the opportunity to work in a flexible, part-time capacity while making a significant impact. Whether you're crafting compelling content, analyzing performance metrics, or engaging with our community, your work will shape how the world perceives our brand.
If you thrive in a fast-paced environment and have a knack for storytelling through digital channels, we’d love to hear from you. This is a unique chance to blend your professional skills with Bali’s inspiring lifestyle.
Responsibility
- Develop and implement comprehensive social media strategies aligned with brand goals and target audience preferences.
- Create, curate, and schedule engaging content (text, images, videos) for platforms including Instagram, Facebook, LinkedIn, and TikTok.
- Monitor and analyze social media performance using tools like Google Analytics, Meta Insights, and Hootsuite to optimize campaigns.
- Engage with followers, respond to comments/messages, and foster a positive community around the brand.
- Collaborate with influencers, photographers, and content creators to amplify reach and authenticity.
- Stay updated on social media trends, algorithm changes, and emerging platforms to keep strategies fresh and effective.
- Manage paid social media advertising campaigns, including budget allocation and A/B testing.
- Prepare monthly reports on KPIs (e.g., engagement rates, follower growth, conversion metrics) for stakeholders.
Qualifications
- Proven experience (2+ years) as a Social Media Manager or similar role, with a portfolio showcasing successful campaigns.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite, Canva, Adobe Creative Suite).
- Strong understanding of SEO, content marketing, and digital branding principles.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Creative mindset with the ability to produce high-quality, platform-specific content.
- Analytical skills to interpret data and adjust strategies for maximum impact.
- Ability to work independently in a part-time, remote/hybrid setting with minimal supervision.
- Familiarity with Bali’s digital landscape and local market trends is advantageous.