job description
Join EMAPTA as a Senior Conversion Rate Optimization (CRO) Specialist and drive measurable growth for global clients from the paradise of Bali. This is a rare opportunity to work with a pioneering team, enjoy Day 1 HMO benefits, a day shift schedule, and weekends off—all while earning a competitive salary with a 1-month sign-on bonus.
As a CRO expert, you’ll leverage data-driven insights, A/B testing, and behavioral psychology to optimize user journeys, reduce bounce rates, and maximize conversions. Your work will directly impact revenue growth for high-profile eCommerce, SaaS, and digital service clients. With a focus on innovation and results, you’ll collaborate with cross-functional teams to implement cutting-edge CRO strategies using tools like Google Optimize, VWO, Hotjar, and Google Analytics 4.
Why this role stands out:
- Remote work from Bali – Live and work in one of the world’s most sought-after digital nomad hubs.
- Pioneer team benefits – Be part of an early-stage, high-growth initiative with long-term career potential.
- Health & work-life balance – Day 1 HMO coverage and a structured day shift (no graveyard shifts).
- Performance-driven culture – Your contributions will be recognized and rewarded.
If you’re passionate about turning data into actionable insights and love the idea of working from tropical Bali, apply now to take your CRO career to the next level.
Responsibility
- Design, execute, and analyze A/B and multivariate tests to improve conversion rates across websites, landing pages, and funnels.
- Conduct user behavior analysis using heatmaps, session recordings, and funnel analytics (Hotjar, Crazy Egg, GA4).
- Develop and implement personalization strategies based on audience segmentation and user intent.
- Collaborate with UX/UI, marketing, and development teams to prioritize and deploy high-impact CRO initiatives.
- Create data-backed hypotheses and validate them through rigorous testing and statistical analysis.
- Monitor KPIs (e.g., conversion rate, average order value, bounce rate) and present insights to stakeholders.
- Stay ahead of CRO trends, including AI-driven optimization, voice search, and mobile-first strategies.
- Optimize checkout flows, CTAs, and on-page elements to reduce friction and boost conversions.
Qualifications
- 3+ years of experience in Conversion Rate Optimization, digital marketing, or a related field.
- Proven track record of improving conversion rates by 10%+ through testing and optimization.
- Proficiency in CRO tools (Google Optimize, VWO, Optimizely) and analytics platforms (GA4, Google Tag Manager, Data Studio).
- Strong understanding of UX/UI principles and how they impact user behavior.
- Experience with HTML/CSS/JavaScript (basic to intermediate) to implement tests without heavy developer dependency.
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Ability to communicate complex insights clearly to non-technical stakeholders.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced remote environment.