job description
Are you a visionary branding expert with a passion for transforming businesses through strategic identity development? Our client, a dynamic organization in Bali’s thriving creative hub, is seeking a Senior Branding Consultant to lead high-impact branding initiatives for diverse clients across Southeast Asia.
In this role, you will collaborate with business leaders, startups, and established enterprises to craft compelling brand narratives, visual identities, and market positioning strategies that drive growth and differentiation. Leveraging your deep understanding of consumer psychology, market trends, and digital landscapes, you’ll develop data-driven branding solutions tailored to each client’s unique goals.
Based in the vibrant communities of Canggu, Ubud, or Denpasar, you’ll work in a collaborative, international environment where creativity meets strategy. This is a rare opportunity to shape the future of brands while enjoying Bali’s inspiring work-life balance.
Note: Salary is competitive and commensurate with experience, converted from the original RM range to IDR for local relevance.
Responsibility
- Brand Strategy Development: Conduct in-depth market research and competitor analysis to define brand positioning, messaging, and value propositions.
- Client Consultation: Advise C-level executives and business owners on branding opportunities, challenges, and long-term growth strategies.
- Identity & Visual Design: Oversee the creation of brand guidelines, including logos, color palettes, typography, and tone of voice.
- Digital Branding: Develop and optimize brand presence across digital platforms, ensuring consistency in social media, websites, and online campaigns.
- Brand Audits: Assess existing brand performance and recommend actionable improvements to enhance market perception.
- Cross-Functional Collaboration: Work with marketing, design, and sales teams to align branding efforts with business objectives.
- Workshop Facilitation: Lead brand discovery sessions and stakeholder workshops to extract insights and foster alignment.
- Performance Tracking: Monitor brand KPIs (e.g., awareness, engagement, loyalty) and present data-driven reports to clients.
Qualifications
- Proven Experience: Minimum 5 years in branding, marketing, or strategic consulting, with a portfolio showcasing successful brand transformations.
- Industry Knowledge: Deep understanding of branding principles, consumer behavior, and digital marketing trends.
- Analytical Skills: Proficiency in market research tools (e.g., SEMrush, Google Analytics) and ability to interpret data for strategic decisions.
- Creative Direction: Strong aesthetic sense and experience guiding designers, copywriters, and developers to execute brand visions.
- Communication: Exceptional verbal and written skills in English, with the ability to articulate complex ideas clearly to diverse audiences.
- Project Management: Ability to manage multiple client projects simultaneously, meeting deadlines and budgets.
- Cultural Adaptability: Experience working in international or multicultural environments, with sensitivity to local and global markets.
- Education: Bachelor’s degree in Marketing, Business, Design, or related field; MBA or branding certification is a plus.