job description
Are you a visionary marketing leader with a passion for crafting unforgettable brand experiences in the dynamic world of retail and mall management? Our client, a prestigious private advertiser, is seeking a Senior Advertising & Promotion Manager to spearhead innovative marketing strategies that elevate their mall’s brand to new heights in Bali’s competitive market.
In this high-impact role, you will design and execute cutting-edge advertising campaigns, forge strategic partnerships, and leverage data-driven insights to position the mall as a premier destination for shopping, dining, and entertainment. Your expertise will shape the customer journey, drive foot traffic, and amplify brand loyalty across digital and traditional channels.
Based in the vibrant hub of Canggu, Bali, this is a unique opportunity to blend creativity with strategic thinking in one of Southeast Asia’s most exciting retail landscapes. If you thrive in fast-paced environments and have a proven track record in retail or mall marketing, we want to hear from you.
Responsibility
- Develop and implement comprehensive advertising and promotional strategies to enhance mall brand visibility and customer engagement.
- Lead cross-functional teams to execute multi-channel campaigns (digital, print, OOH, social media, and events) aligned with business objectives.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights for targeted marketing initiatives.
- Collaborate with internal stakeholders (leasing, operations, tenant relations) to create cohesive brand messaging and promotional programs.
- Manage budget allocation for advertising spend, ensuring ROI-driven investments across all platforms.
- Oversee the production of high-impact marketing collateral, including videos, graphics, and copy, in line with brand guidelines.
- Monitor and analyze campaign performance metrics (KPIs, foot traffic, sales uplift) and present actionable recommendations to senior leadership.
- Build and maintain strategic partnerships with media agencies, influencers, and local businesses to amplify reach and engagement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA is a plus.
- Minimum 7+ years of experience in advertising, promotions, or brand management, with at least 3 years in a senior role (retail/mall industry preferred).
- Proven track record of developing and executing successful marketing campaigns that drive brand awareness and revenue growth.
- Strong expertise in digital marketing (SEO, SEM, social media, email) and traditional media (TV, radio, print).
- Exceptional project management and leadership skills, with the ability to manage multiple stakeholders and deadlines.
- Data-driven mindset with proficiency in analytics tools (Google Analytics, CRM systems) and A/B testing methodologies.
- Excellent communication, negotiation, and presentation skills in English (additional languages are a plus).
- Creative thinker with a customer-centric approach and a passion for retail innovation.