job description
Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance. This is a strategic leadership role based in the vibrant and dynamic locations of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, Bali. As the CMO, you will drive the marketing vision, strategy, and execution for BRI Finance, ensuring alignment with business goals and market demands.
In this role, you will lead a high-performing marketing team, develop innovative campaigns, and enhance brand visibility in the competitive financial sector. You will collaborate with cross-functional teams to optimize customer acquisition, retention, and engagement strategies. If you are a visionary leader with a passion for finance and marketing, this is an exceptional opportunity to shape the future of BRI Finance in one of Indonesia’s most sought-after regions.
Bali offers a unique blend of professional growth and lifestyle benefits, making it an ideal location for ambitious professionals. Enjoy a thriving expat community, world-class amenities, and a work-life balance that is second to none. Mandiri Andalan Utama is committed to fostering innovation, diversity, and excellence, providing you with the resources and support to excel in your career.
Apply now and take the next step in your leadership journey with a company that values your expertise and ambition.
Responsibility
- Develop and execute the strategic marketing plan for BRI Finance, aligning with business objectives and market trends.
- Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
- Oversee digital marketing initiatives, including SEO, SEM, social media, and content marketing, to enhance brand visibility and customer engagement.
- Collaborate with product and sales teams to design and implement customer acquisition and retention strategies.
- Analyze market data and consumer insights to identify opportunities for growth and competitive advantage.
- Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Build and maintain strong relationships with external partners, agencies, and stakeholders to amplify brand reach.
- Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
Qualifications
- Minimum of a Diploma-3 (D3) degree in Marketing, Business, Finance, or a related field. A bachelor’s or master’s degree is highly preferred.
- Proven experience (5+ years) in a senior marketing role, preferably in the financial services or fintech industry.
- Strong leadership skills with a track record of managing and developing high-performing teams.
- In-depth knowledge of digital marketing strategies, including SEO, SEM, social media, and content marketing.
- Excellent analytical skills with the ability to interpret market data and consumer insights to drive decision-making.
- Exceptional communication and presentation skills, with the ability to articulate marketing strategies to stakeholders at all levels.
- Experience in budget management and resource allocation to maximize marketing ROI.
- Fluency in English and Bahasa Indonesia is required; additional languages are a plus.