job description
Join PepsiCo as a Route-To-Market (RTM) Manager in the vibrant heart of Bali and drive the strategic vision for our market expansion across Indonesia. In this high-impact role, you will design, implement, and optimize end-to-end RTM strategies tailored to diverse market models, ensuring seamless product distribution, retailer engagement, and revenue growth. Your expertise will shape how our iconic brands reach consumers in one of the world’s most dynamic and fast-growing markets.
Based in Canggu, Bali, you’ll collaborate with cross-functional teams—including Sales, Marketing, Supply Chain, and Finance—to align RTM initiatives with business objectives. This is a unique opportunity to leverage data-driven insights, innovative distribution models, and deep market knowledge to enhance operational efficiency, reduce costs, and maximize market penetration. Whether refining existing channels or pioneering new routes, your leadership will be pivotal in strengthening PepsiCo’s competitive edge in Southeast Asia.
If you’re a strategic thinker with a passion for sales optimization, logistics, and customer-centric solutions, we invite you to bring your vision to a global leader committed to sustainability, innovation, and community impact.
Responsibility
- Develop and execute RTM strategies for multiple market segments, including traditional trade, modern trade, and e-commerce channels.
- Lead distribution network optimization, ensuring cost-effective and efficient product delivery to retailers and wholesalers.
- Collaborate with Sales and Marketing teams to align RTM plans with brand campaigns, promotions, and trade programs.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and refine route strategies.
- Manage key performance indicators (KPIs) such as service levels, delivery times, and inventory turnover to drive operational excellence.
- Negotiate and maintain partnerships with distributors, logistics providers, and third-party vendors to enhance coverage and service quality.
- Implement technology-driven solutions (e.g., route planning software, IoT, or AI) to improve visibility and control over the supply chain.
- Ensure compliance with local regulations, PepsiCo policies, and sustainability standards in all RTM operations.
Qualifications
- Bachelor’s degree in Business Administration, Supply Chain Management, Marketing, or a related field. MBA is a plus.
- 5+ years of experience in Route-To-Market, Sales Operations, or Distribution Management, preferably in FMCG or beverage industry.
- Proven track record in designing and implementing RTM strategies for large-scale markets.
- Strong analytical and data-driven decision-making skills, with proficiency in tools like Excel, Power BI, or Tableau.
- Excellent stakeholder management abilities, with experience working across Sales, Marketing, and Supply Chain teams.
- Deep understanding of Indonesian market dynamics, including retail landscapes, consumer behavior, and regulatory environments.
- Leadership and project management skills, with the ability to drive cross-functional initiatives to completion.
- Fluency in English (written and verbal); proficiency in Bahasa Indonesia is advantageous.