job description
Join Petsmore as a Retail Marketing Executive and transform creative ideas into high-impact retail campaigns that captivate pet lovers and drive foot traffic, engagement, and sales across our premium pet retail stores in Bali.
In this dynamic role, you will collaborate with cross-functional teams to develop and execute innovative marketing strategies tailored to the local market. From in-store promotions to digital campaigns, your expertise will shape the customer experience and elevate our brand presence in Bali’s thriving pet community.
If you are a passionate marketer with a flair for retail and a love for pets, this is your chance to make a tangible impact in a fast-growing industry. Enjoy a competitive salary, a vibrant work environment, and the opportunity to grow with a leading pet retail brand.
Responsibility
- Develop and execute data-driven retail marketing campaigns to boost in-store traffic, customer engagement, and sales.
- Collaborate with store managers to design localized promotions, loyalty programs, and seasonal events tailored to Bali’s pet owner demographics.
- Create compelling in-store and digital content (social media, email, flyers) to enhance brand visibility and customer retention.
- Analyze sales performance, customer feedback, and market trends to refine marketing strategies and maximize ROI.
- Manage partnerships with local influencers, pet communities, and vendors to amplify brand reach and credibility.
- Coordinate product launches and merchandising displays to optimize visual appeal and sales conversion.
- Monitor competitor activities and identify opportunities to differentiate Petsmore in the Bali market.
- Prepare monthly reports on campaign performance, budget utilization, and KPIs for stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; minimum 2 years of experience in retail marketing or a similar role.
- Proven track record in developing and executing successful retail campaigns with measurable results.
- Strong analytical skills and proficiency in using tools like Google Analytics, CRM software, or retail POS systems.
- Excellent communication and project management skills to coordinate with multiple teams and external partners.
- Creative mindset with expertise in content creation, social media marketing, and visual merchandising.
- Passion for the pet industry and understanding of pet owner behaviors and preferences.
- Fluency in English; proficiency in Indonesian (Bahasa) is a plus.
- Ability to work in a fast-paced environment and adapt to changing market dynamics.