job description
Join BruntWork as a Remote Organic Social Media Specialist and play a pivotal role in shaping the digital presence of a global grief coaching brand. This is your chance to craft sensitive, impactful content that inspires hope and transforms lives while working from the vibrant communities of Bali, Indonesia.
In this role, youâll develop and execute organic social media strategies to engage audiences, build trust, and foster meaningful connections. Your work will amplify the brandâs mission of emotional healing and wellness, using storytelling, community management, and data-driven insights to drive growth.
If youâre passionate about mental health advocacy, content creation, and social media marketing, and thrive in a remote, flexible environment, weâd love to hear from you. Apply now and be part of a mission to empower and uplift through digital storytelling!
Responsibility
- Develop and execute organic social media strategies aligned with the brandâs mission of grief coaching and emotional wellness.
- Create engaging, empathetic content (posts, stories, reels, etc.) tailored to platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Manage community engagement by responding to comments, messages, and fostering a supportive online environment.
- Monitor social media analytics to track performance, identify trends, and optimize content for maximum reach and impact.
- Collaborate with coaches, therapists, and content creators to ensure authenticity and alignment with the brandâs voice.
- Stay updated on social media best practices and emerging trends in the wellness and coaching industries.
- Plan and execute content calendars to ensure consistent, high-quality publishing.
- Leverage SEO and hashtag strategies to increase organic visibility and engagement.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist, Content Creator, or Digital Marketer, preferably in the wellness, coaching, or mental health space.
- Strong writing and storytelling skills with the ability to craft compelling, sensitive content.
- Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, Canva, CapCut).
- Deep understanding of organic growth strategies and platform-specific algorithms (Instagram, Facebook, TikTok, etc.).
- Empathy and emotional intelligence to handle sensitive topics with care and professionalism.
- Excellent communication and collaboration skills for remote teamwork.
- Basic knowledge of SEO, analytics, and performance tracking (Google Analytics, Meta Insights, etc.).
- Self-motivated with the ability to work independently in a part-time, remote setting.