job description
Join Thumbtack Philippines, a leading digital marketplace connecting customers with local professionals, as our Remote Growth Marketing Associate based in Bali, Indonesia. In this dynamic role, you’ll drive user growth and engagement through strategic email, push, and in-app marketing campaigns. If you’re passionate about data-driven marketing, A/B testing, and optimizing customer journeys, this is your opportunity to make a measurable impact in a fast-paced, remote-first environment.
As part of our global marketing team, you’ll collaborate with cross-functional partners to design, execute, and analyze campaigns that enhance user retention, conversion, and lifetime value. Bali’s vibrant digital nomad community and Thumbtack’s innovative culture provide the perfect backdrop for your professional growth. Whether you’re based in Canggu, Ubud, Denpasar, or Kuta, you’ll enjoy the flexibility of remote work while contributing to a mission that empowers local service professionals worldwide.
This role is ideal for a detail-oriented marketer with a knack for storytelling and a passion for experimentation. You’ll leverage tools like Mailchimp, Braze, or Iterable to craft compelling messaging, segment audiences, and iterate based on performance metrics. If you thrive in a results-driven environment and want to shape the future of digital marketing, we’d love to hear from you!
Responsibility
- Design, execute, and optimize email, push notification, and in-app marketing campaigns to drive user acquisition, retention, and engagement.
- Conduct A/B tests on subject lines, content, CTAs, and send times to maximize open rates, click-through rates, and conversions.
- Collaborate with product, design, and analytics teams to align campaigns with business goals and user needs.
- Segment and personalize audience lists using behavioral data, demographics, and past interactions to deliver targeted messaging.
- Monitor and report on key performance metrics (e.g., conversion rates, ROI, churn) using tools like Google Analytics or Mixpanel.
- Stay updated on email marketing trends, best practices, and emerging technologies to continuously improve campaign effectiveness.
- Assist in the development of marketing automation workflows to nurture leads and guide users through the customer journey.
- Support ad-hoc marketing initiatives, including social media, paid ads, and content marketing, as needed.
Qualifications
- 2+ years of experience in email marketing, growth marketing, or digital marketing, preferably in a tech or marketplace environment.
- Proficiency with email marketing platforms (e.g., Mailchimp, Braze, Iterable, HubSpot) and analytics tools (e.g., Google Analytics, Mixpanel).
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Experience with A/B testing and optimization to improve campaign performance.
- Excellent written communication skills with a keen eye for detail and a talent for crafting compelling copy.
- Familiarity with HTML/CSS for email template customization is a plus.
- Self-starter with the ability to work independently in a remote setting while collaborating effectively with global teams.
- Passion for growth marketing, experimentation, and continuous learning.