job description
Join BruntWork as a Remote Direct Marketing Specialist and drive customer engagement through cutting-edge email, SMS, and loyalty campaigns powered by Klaviyo. This is a permanent Work-From-Home role within an Australian team, offering the flexibility to work from the vibrant digital hubs of Bali—whether you're in Canggu, Ubud, or Denpasar.
In this role, you’ll develop and execute data-driven marketing strategies to nurture leads, boost conversions, and enhance customer retention. Leverage Klaviyo’s advanced automation tools to create personalized, high-impact campaigns that resonate with audiences. Collaborate with cross-functional teams to align marketing efforts with business goals, ensuring measurable ROI and scalable growth.
Ideal for a results-oriented marketer with a passion for direct response strategies, this position offers the chance to work in a dynamic, remote-first environment while contributing to a high-performing international team.
Responsibility
- Design, execute, and optimize email and SMS campaigns using Klaviyo to drive engagement, conversions, and revenue.
- Develop and manage customer segmentation and personalization strategies to enhance campaign performance.
- Monitor and analyze key performance metrics (open rates, CTR, conversion rates) and provide actionable insights.
- Create and maintain automated workflows (e.g., welcome series, abandoned cart, post-purchase) to improve customer lifecycle marketing.
- Collaborate with design and content teams to ensure brand consistency and compelling messaging across all channels.
- Conduct A/B testing on subject lines, content, and send times to refine campaign effectiveness.
- Stay updated on direct marketing trends and Klaviyo best practices to continuously improve strategies.
- Report on campaign performance and ROI to stakeholders, with clear recommendations for optimization.
Qualifications
- Proven experience (2+ years) in direct marketing, email marketing, or CRM management, preferably with Klaviyo.
- Strong understanding of customer journey mapping and lifecycle marketing principles.
- Proficiency in data analysis and interpreting marketing KPIs to drive decision-making.
- Excellent written communication skills with a knack for crafting persuasive, error-free copy.
- Experience with HTML/CSS for email templates is a plus (not mandatory).
- Ability to work independently in a remote setting with strong time-management skills.
- Familiarity with e-commerce platforms (Shopify, WooCommerce, etc.) is advantageous.
- Creative problem-solver with a data-driven mindset and a passion for continuous improvement.