job description
Join Wahana Kosmetika Indonesia, a leading name in the beauty and cosmetics industry, as we expand our dynamic Regional Promotion Team in Bali with a special focus on Sulawesi market activation. This is a unique opportunity to drive brand visibility, execute high-impact promotional campaigns, and elevate customer engagement across premium retail outlets in one of Indonesiaâs most vibrant regions.
As our Area Promotion Manager, you will spearhead end-to-end promotional strategies, from merchandising and outlet displays to SPG (Sales Promotion Girl) management and event activation. Your role is critical in ensuring our products stand out in competitive retail environments while delivering an unforgettable brand experience. With Bali as your base, youâll collaborate with cross-functional teams to align regional initiatives with national goals, leveraging your expertise to boost sales, enhance brand loyalty, and capture market share in Sulawesi.
If youâre a results-driven professional with a passion for retail marketing, a keen eye for detail, and a talent for building relationships, this role offers the perfect blend of strategic planning and hands-on execution in a fast-paced, rewarding industry.
Responsibility
- Develop and execute comprehensive promotional plans for assigned regions (Bali + Sulawesi), including in-store activations, sampling campaigns, and seasonal events.
- Oversee merchandising standards, ensuring consistent brand display, product placement, and visual appeal across all retail outlets.
- Manage and train a team of SPGs (Sales Promotion Girls), monitoring performance, providing feedback, and aligning their activities with brand guidelines.
- Coordinate with retail partners, distributors, and internal teams to secure prime shelf space, negotiate promotional support, and resolve operational challenges.
- Track KPIs (e.g., sales uplift, foot traffic, conversion rates) and prepare detailed reports to evaluate campaign effectiveness and ROI.
- Plan and execute large-scale event activations, including product launches, roadshows, and mall exhibitions to maximize brand exposure.
- Conduct market visits and competitor analysis to identify trends, gaps, and opportunities for growth in Sulawesiâs retail landscape.
- Collaborate with the marketing and sales teams to align regional promotions with national campaigns, ensuring brand consistency.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, or related fields; experience in cosmetics/FMCG is a plus.
- Minimum 3 years of experience in retail promotion, trade marketing, or field sales, preferably in the beauty or consumer goods sector.
- Proven track record in managing promotional teams, SPGs, or retail staff with strong leadership and coaching skills.
- Excellent communication and negotiation skills to liaise with retailers, distributors, and internal stakeholders.
- Deep understanding of merchandising principles, visual marketing, and in-store execution best practices.
- Ability to travel frequently to Sulawesi (Makassar and surrounding areas) and work flexible hours, including weekends/holidays for events.
- Data-driven mindset with proficiency in Excel, reporting tools, and KPI tracking.
- Fluent in Bahasa Indonesia and English; knowledge of local dialects (e.g., Makassarese) is advantageous.