job description
Join Samsonite, a global leader in premium travel solutions, as the Regional Media & Analytics Lead for APAC & Middle East. In this strategic role, you will spearhead the development and execution of data-driven media strategies, performance measurement frameworks, and analytics governance to elevate brand visibility and ROI across dynamic markets.
Based in the vibrant hub of Bali, Indonesia, you will collaborate with cross-functional teams to optimize digital campaigns, leverage cutting-edge analytics tools, and ensure alignment with global brand standards while tailoring approaches to regional nuances. This is a unique opportunity to shape the future of media excellence in a fast-paced, innovative environment.
If you are a visionary leader with a passion for transforming data into actionable insights and driving impactful media strategies, we invite you to apply and be part of Samsonite’s mission to redefine travel experiences worldwide.
Responsibility
- Media Strategy Leadership: Develop and implement comprehensive regional media strategies (paid, owned, earned) to enhance brand awareness, engagement, and conversion across APAC & ME.
- Performance Analytics: Design and oversee KPI frameworks, attribution models, and dashboards to measure campaign effectiveness and ROI.
- Data Governance: Establish best practices for data collection, validation, and compliance (e.g., GDPR, local regulations) to ensure accuracy and integrity.
- Cross-Functional Collaboration: Partner with marketing, sales, and product teams to align media initiatives with business objectives and regional priorities.
- Market Insights: Conduct competitive analysis and consumer behavior research to identify trends and opportunities for optimization.
- Budget Management: Allocate and optimize media budgets across channels (social, search, programmatic, etc.) to maximize impact.
- Tech Stack Innovation: Evaluate and integrate new tools (e.g., Google Analytics 4, Adobe Analytics, DMPs) to enhance analytics capabilities.
- Stakeholder Reporting: Present actionable insights and recommendations to senior leadership and regional teams.
Qualifications
- Experience: 8+ years in media planning, digital marketing, or analytics, with at least 3 years in a regional leadership role (APAC/ME preferred).
- Technical Skills: Proficiency in analytics platforms (Google Analytics, Tableau, Power BI), media buying tools (DV360, Meta Ads Manager), and SQL/Python (a plus).
- Strategic Mindset: Proven ability to develop data-driven strategies and translate complex data into business decisions.
- Leadership: Experience managing cross-functional teams and external agencies/vendors.
- Industry Knowledge: Deep understanding of APAC & ME media landscapes, including cultural nuances and regulatory environments.
- Communication: Exceptional storytelling and presentation skills to influence stakeholders at all levels.
- Education: Bachelor’s degree in Marketing, Business, Statistics, or related field; MBA or advanced analytics certification is a plus.
- Language: Fluency in English; additional languages (e.g., Mandarin, Arabic) are advantageous.