job description
Join Petrie PR as a Public Relations Manager (Travel & Lifestyle) in the vibrant heart of Bali! This is a unique opportunity to shape compelling narratives for high-profile clients in the travel, hospitality, and lifestyle sectors while working in one of the world’s most inspiring destinations.
In this dynamic role, you will lead strategic PR campaigns, cultivate media relationships, and drive brand visibility across global markets. With Bali’s booming tourism industry as your backdrop, you’ll have the chance to work with luxury resorts, boutique hotels, wellness retreats, and cutting-edge lifestyle brands. Your expertise will help elevate their stories, secure top-tier media coverage, and create impactful content that resonates with international audiences.
We’re looking for a creative, results-driven professional with a passion for storytelling and a deep understanding of the travel and lifestyle landscape. If you thrive in a fast-paced environment and want to make your mark in an agency that values innovation and excellence, this is the role for you.
Responsibility
- Develop and execute strategic PR campaigns for travel, hospitality, and lifestyle clients, aligning with brand objectives and market trends.
- Build and maintain strong media relationships with journalists, influencers, and industry leaders in the travel and lifestyle sectors.
- Create press releases, pitches, and media kits that capture attention and drive coverage in top-tier publications.
- Organize and manage press trips, events, and product launches to maximize brand exposure and engagement.
- Monitor media coverage and analyze PR performance using metrics to refine strategies and demonstrate ROI.
- Collaborate with cross-functional teams, including marketing and social media, to ensure consistent messaging and brand voice.
- Identify and leverage emerging trends in travel and lifestyle to position clients as industry leaders.
- Act as a brand ambassador at industry events, trade shows, and networking opportunities.
Qualifications
- 5+ years of experience in public relations, preferably within the travel, hospitality, or lifestyle industries.
- Proven track record of securing high-impact media coverage in international outlets.
- Exceptional writing and editing skills, with the ability to craft compelling narratives for diverse audiences.
- Strong media relations network and experience working with journalists, bloggers, and influencers.
- Experience in crisis communications and reputation management is a plus.
- Familiarity with digital PR tools (e.g., Meltwater, Cision) and analytics platforms.
- Fluency in English is required; additional languages (e.g., Indonesian, Mandarin) are a bonus.
- Ability to work independently and collaboratively in a fast-paced, remote or hybrid setting.