job description
Join PT Citarasa Kuliner Indonesia as a Copywriter & Social Media Officer in the vibrant heart of Bali! We’re seeking a creative and strategic professional to craft compelling content and elevate our brand’s digital presence across Canggu, Ubud, and beyond.
In this dynamic role, you’ll blend storytelling with data-driven social media strategies to engage audiences, drive brand awareness, and boost conversions. Whether you’re writing captivating captions, designing campaigns, or analyzing performance metrics, your work will shape how the world perceives our culinary innovations.
Bali’s thriving digital landscape offers the perfect backdrop for your creativity to flourish. If you’re passionate about food, culture, and cutting-edge marketing, this is your chance to make an impact in one of Indonesia’s most exciting industries.
Responsibility
- Develop and execute engaging copy for social media, websites, blogs, and marketing materials aligned with brand voice.
- Manage and grow social media channels (Instagram, Facebook, LinkedIn, TikTok) with data-driven content strategies.
- Create SEO-optimized content to improve organic reach and engagement.
- Collaborate with designers, photographers, and influencers to produce high-impact visual and written content.
- Monitor and analyze social media performance (KPIs, engagement rates, ROI) and adjust strategies accordingly.
- Plan and execute paid social media campaigns (Meta Ads, Google Ads) to drive lead generation and sales.
- Stay updated on digital marketing trends and competitor activities to ensure brand relevance.
- Assist in content calendar management and cross-departmental coordination for campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
- Minimum 2 years of experience in copywriting and social media management (agency or in-house).
- Proven portfolio of creative writing samples (social media, blogs, ads).
- Proficiency in social media tools (Meta Business Suite, Hootsuite, Canva, CapCut).
- Strong understanding of SEO best practices and content optimization.
- Excellent English and Indonesian writing and editing skills.
- Analytical mindset with experience in Google Analytics, Meta Insights, or similar tools.
- Passion for food, hospitality, or lifestyle industries is a plus.