job description
Join Carsome, Southeast Asia’s leading digital automotive platform, as we revolutionize the way people buy and sell cars. We’re seeking a dynamic Public Relations & Communications Manager to shape our brand narrative, drive strategic media engagement, and elevate our presence in Indonesia’s competitive market.
In this high-impact role, you’ll lead end-to-end PR and communications initiatives, from crafting compelling press releases to managing stakeholder relationships. Your expertise will amplify Carsome’s voice across traditional and digital channels, ensuring consistent messaging that aligns with our mission of trust, transparency, and innovation in the automotive industry.
Based in the vibrant hub of Kuta, Bali, you’ll collaborate with cross-functional teams to execute campaigns that resonate with local and regional audiences. Whether it’s crisis management, thought leadership, or community engagement, your strategic approach will reinforce Carsome’s position as a market leader.
If you’re a passionate communicator with a knack for storytelling and a track record in PR, this is your chance to make a tangible impact in a fast-growing, tech-driven company.
Responsibility
- Develop and execute comprehensive PR strategies to enhance Carsome’s brand reputation and visibility in Indonesia.
- Build and maintain strong media relationships with journalists, influencers, and industry stakeholders.
- Create and distribute press releases, media kits, and thought leadership content tailored to automotive and business audiences.
- Monitor media coverage and analyze PR performance to refine strategies and report on KPIs.
- Manage crisis communications with agility, ensuring timely and effective responses to protect brand integrity.
- Organize and oversee press conferences, media briefings, and corporate events to amplify key messages.
- Collaborate with marketing teams to align PR efforts with brand campaigns and product launches.
- Serve as the primary spokesperson for Carsome in interviews, panels, and public appearances.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in PR, corporate communications, or media relations, preferably in the automotive, tech, or e-commerce sectors.
- Proven track record of securing high-impact media coverage in top-tier outlets.
- Exceptional written and verbal communication skills in English and Bahasa Indonesia.
- Strong network of media contacts in Indonesia and the ability to cultivate new relationships.
- Experience in crisis management and issue resolution with a calm, strategic approach.
- Proficiency in digital PR tools (e.g., Meltwater, Cision) and social media platforms.
- Ability to work in a fast-paced, cross-functional environment with minimal supervision.