job description
Join Virginia Food, Inc. as a Senior Trade Marketing Manager in the vibrant heart of Bali! This is a unique opportunity to drive strategic trade marketing initiatives that align with our sales and marketing objectives while managing a dedicated budget to maximize ROI.
In this dynamic role, you will lead the development and execution of comprehensive trade marketing plans, collaborate with cross-functional teams, and leverage data-driven insights to optimize brand visibility and market penetration. Based in Baliâs thriving business hubsâsuch as Canggu, Ubud, or Denpasarâyouâll play a pivotal role in shaping the future of our brand in the Southeast Asian market.
If youâre a results-oriented marketing professional with a passion for trade strategy, consumer engagement, and brand growth, weâd love to hear from you. This contract position offers competitive compensation, professional growth, and the chance to work in one of the worldâs most inspiring locations.
Responsibility
- Develop and implement annual trade marketing plans aligned with company sales and marketing objectives.
- Manage the trade marketing budget, ensuring cost-effective allocation and maximum ROI.
- Collaborate with sales, brand, and retail teams to execute in-store promotions, trade shows, and B2B campaigns.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Design and deploy trade-specific marketing materials, including POS displays, catalogs, and digital assets.
- Build and maintain strong relationships with key retailers, distributors, and partners.
- Monitor and report on KPIs such as sales lift, market share, and trade spend efficiency.
- Lead cross-functional projects to enhance trade engagement and brand loyalty.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 5+ years of experience in trade marketing, preferably in the FMCG or food industry.
- Proven track record in developing and executing trade marketing strategies with measurable results.
- Strong analytical and budget management skills with proficiency in data-driven decision-making.
- Excellent communication, negotiation, and stakeholder management abilities.
- Experience working with retailers, distributors, and sales teams in a B2B environment.
- Familiarity with SEO, digital marketing, and CRM tools is advantageous.
- Ability to thrive in a fast-paced, collaborative environment with a problem-solving mindset.