job description
Join Symrise, a global leader in fragrance, flavor, and nutrition, as the Regional Category & Marketing Manager (Sweet & Beverage), APAC. In this dynamic role, you will spearhead category marketing strategies across the Asia-Pacific region, driving innovation and growth in the beverages, dairy, and sweet goods sectors. Based in the vibrant locales of Bali, you will collaborate with cross-functional teams to align product portfolios, develop market-leading strategies, and nurture key accounts to elevate Symrise's market presence.
This is a unique opportunity to shape the future of flavor and beverage trends in APAC while enjoying the inspiring work-life balance that Bali offers. If you are a strategic thinker with a passion for marketing and a deep understanding of the F&B industry, we invite you to lead our mission in delivering exceptional taste experiences.
Responsibility
- Develop and execute APAC-wide category marketing strategies for beverages, dairy, and sweet goods, ensuring alignment with global business objectives.
- Lead market research and trend analysis to identify growth opportunities and consumer insights within the sweet and beverage categories.
- Collaborate with R&D, sales, and supply chain teams to innovate and optimize product portfolios tailored to regional preferences.
- Drive key account management, fostering strong relationships with major clients and stakeholders to enhance brand loyalty and revenue.
- Oversee regional marketing campaigns, including digital and traditional channels, to amplify brand visibility and engagement.
- Monitor competitive landscapes and benchmark industry best practices to maintain Symrise’s leadership in the APAC market.
- Provide strategic guidance to local marketing teams, ensuring consistent messaging and execution across diverse markets.
- Track KPIs and performance metrics, delivering data-driven reports to senior leadership for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
- Minimum of 7 years of experience in category marketing, preferably within the F&B, flavor, or beverage industry.
- Proven track record in developing and implementing successful marketing strategies in the APAC region.
- Strong analytical skills with proficiency in market research tools and data interpretation.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
- Experience in managing key accounts and driving revenue growth in a B2B or B2C environment.
- Familiarity with digital marketing trends and tools to enhance brand engagement.
- Willingness to travel across APAC as needed and adapt to a dynamic, fast-paced work environment.