job description
Join Yongwang Electronics as a Product Marketing Specialist and drive the success of our cutting-edge electronics and home appliance products in the dynamic Indonesian market. Based in the vibrant region of Badung, Bali, you will play a pivotal role in developing and executing innovative product promotion strategies that elevate brand visibility, engage target audiences, and boost market share.
This is a unique opportunity to blend creativity with data-driven insights, working in a fast-paced environment where your marketing expertise will directly impact business growth. Whether you're crafting compelling campaigns, analyzing consumer trends, or collaborating with cross-functional teams, your contributions will shape the future of our product lines.
Ideal for a strategic thinker with a passion for electronics, technology, and consumer goods, this role offers the chance to work with a leading company in a thriving industry while enjoying the work-life balance of Bali’s inspiring landscape.
Responsibility
- Develop and implement comprehensive product marketing strategies for electronics and home appliances, aligned with company goals and market demands.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights for targeted campaigns.
- Create and manage multi-channel promotional content, including digital ads, social media, email marketing, and print materials.
- Collaborate with sales, R&D, and design teams to ensure product messaging is consistent, accurate, and compelling.
- Monitor and analyze campaign performance using KPIs (e.g., ROI, engagement rates, conversion metrics) and adjust strategies accordingly.
- Organize and execute product launches, trade shows, and events to maximize brand exposure and customer engagement.
- Build and maintain relationships with media partners, influencers, and retailers to amplify reach and credibility.
- Prepare reports and presentations for stakeholders, highlighting marketing outcomes and recommendations for improvement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of experience in product marketing, preferably in the electronics, home appliances, or consumer goods industry.
- Proven track record of developing successful marketing campaigns and driving measurable results.
- Strong understanding of digital marketing tools (e.g., Google Analytics, SEO/SEM, social media platforms).
- Excellent written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Analytical mindset with the ability to interpret data and market trends to inform decisions.
- Creative thinker with a knack for storytelling and brand positioning.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.