job description
Join Regan Harney as a KOL & Brand Partnership Specialist in the heart of Bali’s vibrant digital and creative hub. This is your chance to shape influential collaborations that elevate brand visibility, drive engagement, and deliver measurable campaign success in one of Southeast Asia’s most dynamic markets.
In this role, you’ll leverage your deep understanding of the Indonesian influencer landscape to identify, negotiate, and manage partnerships with key opinion leaders (KOLs), micro-influencers, and content creators. Your strategic approach will bridge the gap between brand objectives and authentic audience connections, ensuring every collaboration aligns with our clients’ goals and resonates with target demographics.
Based in Bali—whether in the creative enclaves of Canggu and Ubud or the bustling business centers of Denpasar and Badung—you’ll work in a fast-paced, innovative environment where your ideas directly impact brand growth. With a competitive salary range of IDR 5.5M–7M/month, this role offers the perfect blend of professional challenge and island lifestyle.
Responsibility
- Strategic Partnership Development: Identify, vet, and onboard high-impact KOLs, influencers, and content creators aligned with brand values and campaign objectives.
- Campaign Collaboration: Work closely with marketing teams to design and execute influencer-led campaigns that boost brand awareness, engagement, and conversions.
- Negotiation & Contract Management: Lead contract discussions, including deliverables, timelines, and compensation, ensuring mutually beneficial agreements.
- Performance Tracking: Monitor and analyze KOL performance metrics (reach, engagement, ROI) using tools like Google Analytics, social insights, and proprietary platforms.
- Content Co-Creation: Collaborate with influencers to develop authentic, on-brand content that resonates with target audiences across platforms (Instagram, TikTok, YouTube, etc.).
- Market & Trend Analysis: Stay ahead of influencer marketing trends, platform algorithm changes, and competitor strategies to refine partnership approaches.
- Relationship Management: Nurture long-term relationships with top-tier KOLs and agencies to secure exclusive opportunities and favorable terms.
- Reporting & Insights: Prepare data-driven reports for stakeholders, highlighting campaign performance, lessons learned, and optimization recommendations.
Qualifications
- Proven Experience: Minimum 2+ years in influencer marketing, KOL management, or digital partnerships, preferably in the Indonesian market.
- Industry Knowledge: Deep understanding of social media platforms, influencer tiers (nano to macro), and content trends in Southeast Asia.
- Negotiation Skills: Strong ability to secure favorable terms while maintaining positive relationships with creators and agencies.
- Analytical Mindset: Proficiency in interpreting data (engagement rates, CTR, conversions) to assess campaign effectiveness and ROI.
- Communication Excellence: Fluent in English (written and verbal) with exceptional interpersonal skills for cross-functional collaboration.
- Project Management: Ability to juggle multiple campaigns, deadlines, and stakeholders in a fast-paced environment.
- Creativity & Adaptability: A knack for spotting unique collaboration opportunities and pivoting strategies based on real-time insights.
- Tech-Savviness: Familiarity with influencer marketing tools (e.g., Upfluence, AspireIQ, or local platforms like Sociobliss) and CRM systems.