job description
Join Yongwang Electronics as a Product Marketing Specialist and drive the success of our innovative electronic products in the dynamic Bali market. Based in the vibrant hub of Canggu, you'll play a pivotal role in shaping our brand presence, crafting compelling marketing strategies, and connecting with tech-savvy consumers across Bali's thriving digital landscape.
This is your opportunity to blend creativity with analytics in a fast-paced environment where your ideas will directly impact product adoption and market growth. You'll collaborate with cross-functional teams to bring cutting-edge electronics to life through strategic positioning, digital campaigns, and data-driven insights.
At Yongwang Electronics, we value innovation, agility, and a customer-centric approach. As part of our Bali team, you'll enjoy a collaborative work culture that balances professional growth with the island's renowned work-life harmony.
Responsibility
- Develop and execute comprehensive product marketing strategies tailored to the Indonesian market, with a focus on Bali's tech-savvy consumers
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and customer insights
- Create compelling product positioning, messaging, and value propositions that resonate with target audiences
- Plan and implement multi-channel marketing campaigns (digital, social, events) to drive product awareness and adoption
- Collaborate with sales teams to develop effective go-to-market strategies and sales enablement tools
- Monitor and analyze campaign performance using KPIs and analytics tools, providing actionable recommendations
- Manage product launches from concept to execution, ensuring seamless coordination across departments
- Build and maintain relationships with key influencers, media outlets, and industry partners in Bali's tech ecosystem
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3 years of experience in product marketing, preferably in the electronics or technology sector
- Proven track record of developing successful marketing campaigns and driving product adoption
- Strong analytical skills with experience using marketing analytics tools (Google Analytics, SEMrush, etc.)
- Excellent written and verbal communication skills in both English and Bahasa Indonesia
- Proficiency in digital marketing tools and platforms (social media, email marketing, SEO/SEM)
- Creative thinker with a data-driven approach to problem-solving
- Ability to work in a fast-paced environment and manage multiple projects simultaneously