job description
Join PERSOL as a Product Marketing Manager (Direct-to-Consumer) in the vibrant heart of Bali, Indonesia! This is a unique 12-month contract opportunity to drive growth for a dynamic brand in one of Southeast Asia’s most exciting markets.
As a D2C Product Marketing Manager, you will lead end-to-end marketing strategies, from product positioning and go-to-market planning to performance analysis and customer acquisition. Based in Canggu, Bali, you’ll collaborate with cross-functional teams to amplify brand visibility, optimize digital campaigns, and deliver measurable business impact in a fast-paced, innovative environment.
This role is perfect for a data-driven marketer with a passion for storytelling, a deep understanding of consumer behavior, and a knack for crafting compelling narratives that resonate with global audiences. With a competitive salary of up to $9,000/month, this position offers the chance to make a tangible difference while enjoying Bali’s unparalleled work-life balance.
Responsibility
- Develop and execute end-to-end product marketing strategies for D2C channels, including positioning, messaging, and value propositions.
- Lead go-to-market (GTM) plans for new product launches, ensuring seamless collaboration between sales, creative, and digital teams.
- Optimize digital marketing campaigns (SEO, SEM, social media, email) to drive customer acquisition, engagement, and retention.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer insights for data-driven decision-making.
- Create and manage content strategies, including product collateral, website copy, and promotional materials aligned with brand guidelines.
- Monitor and analyze KPIs and performance metrics (ROI, CAC, LTV) to refine strategies and maximize marketing efficiency.
- Collaborate with e-commerce and UX teams to enhance the customer journey and improve conversion rates.
- Build and maintain relationships with influencers, partners, and agencies to amplify brand reach and credibility.
Qualifications
- 5+ years of experience in product marketing, digital marketing, or D2C e-commerce, preferably in a fast-paced industry.
- Proven track record of developing and executing successful GTM strategies for consumer products or services.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM platforms, and marketing automation software.
- Excellent written and verbal communication skills in English, with the ability to craft persuasive messaging for diverse audiences.
- Experience with SEO, SEM, and performance marketing, including paid social and search campaigns.
- Familiarity with A/B testing, customer segmentation, and data-driven optimization techniques.
- Ability to work in a cross-functional, agile environment and manage multiple projects under tight deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced certification is a plus.