job description
Weikeng Technology Pte Ltd is seeking a dynamic and results-driven Product Marketing Manager to join our expanding team. In this pivotal role, you will be the voice of our product within the market, bridging the gap between our technical innovations and the needs of our customers. You will play a critical role in developing go-to-market strategies, executing product launches, and driving user adoption across our technology suite.
The ideal candidate is a strategic thinker with a deep understanding of the tech landscape and a passion for storytelling. You will collaborate closely with product, sales, and engineering teams to translate complex technical features into compelling marketing narratives that resonate with our target audiences and drive sustainable growth.
Responsibility
- Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
- Translate technical product specifications into clear, compelling value propositions and marketing collateral.
- Conduct deep-dive market research and competitive analysis to identify growth opportunities and market gaps.
- Collaborate with the sales team to develop high-impact sales enablement tools, including battle cards, presentations, and product training.
- Manage end-to-end product marketing campaigns across digital and traditional channels.
- Analyze product adoption metrics and customer feedback to drive ongoing product roadmap improvements.
- Coordinate with cross-functional teams to ensure consistent messaging and brand positioning across all customer touchpoints.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related technical field.
- Minimum 3-5 years of experience in product marketing, preferably within the technology or B2B software sector.
- Proven track record of managing successful product launches and demand generation campaigns.
- Strong analytical skills with the ability to interpret market data and translate it into actionable insights.
- Exceptional written and verbal communication skills, with a flair for storytelling.
- Ability to work effectively in a fast-paced, cross-functional environment.
- Proficiency in marketing automation tools and project management software.