job description
Join a leading Australian news and media company as a Performance Marketing Manager and drive impactful digital campaigns from the comfort of your home in Bali. This is a unique opportunity to work with a dynamic team, shaping data-driven strategies that amplify brand visibility and engagement across global audiences.
As a Performance Marketing Manager, you will leverage cutting-edge tools and analytics to optimize ad spend, refine targeting, and maximize ROI. Your expertise will directly influence audience growth and revenue generation for a trusted media brand.
This role offers a flexible, remote work environment with a dayshift schedule, allowing you to balance professional excellence with the vibrant lifestyle of Bali. If you're passionate about performance marketing and thrive in a results-oriented culture, we'd love to hear from you!
Responsibility
- Develop and execute high-impact performance marketing campaigns across paid social, search, and programmatic channels.
- Analyze KPIs (CPA, CTR, ROAS) and adjust strategies in real-time to meet business objectives.
- Collaborate with creative teams to produce compelling ad creatives and landing pages.
- Conduct A/B testing and audience segmentation to refine targeting and messaging.
- Monitor industry trends and competitor strategies to identify growth opportunities.
- Manage budgets efficiently, ensuring optimal allocation across campaigns.
- Generate detailed reports and insights for stakeholders to inform decision-making.
- Work closely with cross-functional teams to align marketing efforts with editorial content.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing, preferably in media or publishing.
- Proven track record of managing large-scale ad campaigns (Meta, Google Ads, DV360, etc.).
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or similar.
- Experience with bid management platforms and attribution modeling.
- Excellent communication skills and ability to present data-driven insights.
- Self-motivated with a proactive approach to problem-solving.
- Familiarity with SEO and content marketing is a plus.