job description
Join Health Lane Family Pharmacy Sdn Bhd as a Digital Marketing Executive and drive our online growth through cutting-edge traffic acquisition strategies. In this dynamic role, you will develop and execute data-driven campaigns to boost our digital presence, optimize algorithmic performance, and expand our customer base in the competitive healthcare and wellness market.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to create impactful marketing initiatives that align with our brand’s mission of delivering exceptional pharmacy services. Your expertise in SEO, paid advertising, and content marketing will be key to increasing engagement, conversions, and revenue.
If you’re a results-oriented marketer with a passion for innovation and a track record of scaling digital traffic, we’d love to hear from you. This is a unique opportunity to shape the future of digital marketing in a growing, customer-centric organization.
Responsibility
- Develop and implement traffic acquisition strategies across SEO, SEM, social media, and email marketing to drive qualified leads.
- Optimize digital campaigns for algorithmic success, leveraging A/B testing, analytics, and performance metrics.
- Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize ROI and minimize CAC.
- Create and curate high-converting content, including blogs, videos, and social media posts, tailored to healthcare and pharmacy audiences.
- Monitor and analyze web traffic, user behavior, and conversion funnels using tools like Google Analytics and Heatmaps.
- Collaborate with the design and development teams to enhance UX/UI and landing page performance.
- Stay ahead of digital marketing trends and algorithm updates to adapt strategies proactively.
- Build and nurture partnerships with influencers, affiliates, and industry leaders to amplify brand reach.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- Minimum 3 years of experience in digital marketing, with a focus on traffic acquisition and performance marketing.
- Proven track record of scaling organic and paid traffic for e-commerce or service-based businesses.
- Proficiency in SEO tools (Ahrefs, SEMrush), Google Ads, Meta Ads Manager, and Google Analytics 4.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills in English.
- Experience in the healthcare, pharmacy, or wellness industry is a plus.
- Creative thinker with a problem-solving mindset and a passion for continuous learning.