job description
Are you a visionary Marketing Manager ready to shape the future of a cutting-edge MedTech platform? Join our dynamic team in Bali, Indonesia, where you’ll lead global brand strategy and demand generation for a rapidly growing health technology solution. This is a unique opportunity to drive impactful campaigns, expand market reach, and position our platform as a leader in the MedTech space.
Based in one of Bali’s vibrant hubs—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to craft data-driven marketing strategies that resonate with healthcare professionals and end-users worldwide. Your expertise will be pivotal in scaling our brand, optimizing lead generation, and accelerating revenue growth in a competitive industry.
If you thrive in fast-paced environments, have a passion for innovation, and want to make a tangible difference in global healthcare, this role is for you. Enjoy the perfect blend of professional challenge and Bali’s unparalleled work-life balance.
Responsibility
- Develop and execute a global brand strategy to enhance market positioning and awareness for the MedTech platform.
- Lead demand generation initiatives, including digital campaigns, SEO/SEM, and content marketing to drive high-quality leads.
- Collaborate with sales and product teams to align marketing efforts with business objectives and customer needs.
- Oversee market research and competitive analysis to identify trends, opportunities, and gaps in the MedTech landscape.
- Manage budget allocation for marketing activities, ensuring ROI-driven spending across channels.
- Create and optimize multi-channel content (blogs, whitepapers, webinars, social media) tailored to healthcare audiences.
- Monitor and report on KPIs (e.g., lead conversion, engagement rates, customer acquisition cost) to refine strategies.
- Build and nurture partnerships with industry influencers, media outlets, and healthcare organizations.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Minimum 5+ years of experience in marketing, with at least 2 years in a leadership role (preferably in MedTech, SaaS, or healthcare).
- Proven track record in brand management, demand generation, and digital marketing (SEO, PPC, email, social).
- Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, or CRM platforms.
- Exceptional communication and storytelling abilities to craft compelling narratives for diverse audiences.
- Experience in B2B marketing, particularly targeting healthcare professionals or enterprises.
- Familiarity with MedTech/healthcare regulations (e.g., HIPAA, GDPR) is advantageous.
- Ability to work in a remote or hybrid setting with a self-driven, results-oriented mindset.