job description
Join The Branding People as a Performance Marketing Executive (Meta Ads Specialist) and drive impactful digital campaigns from the heart of Bali. In this dynamic role, you’ll strategize, execute, and optimize high-converting Meta (Facebook & Instagram) Ads to generate leads and boost sales for our diverse portfolio of clients.
Leverage your expertise in paid social advertising to craft data-driven campaigns, analyze performance metrics, and scale successful strategies. Whether you're based in Canggu, Ubud, Denpasar, or any Bali hotspot, you’ll collaborate with a global team while enjoying the island’s vibrant work-life balance.
We’re looking for a results-oriented marketer with a passion for A/B testing, audience segmentation, and ROI optimization. If you thrive in a fast-paced environment and love turning ad spend into measurable growth, this is your chance to make a difference—remotely from paradise.
Responsibility
- Develop and execute Meta Ads campaigns (Facebook & Instagram) aligned with lead generation and sales objectives.
- Conduct in-depth audience research and segmentation to target high-intent users.
- Optimize ad creatives, copy, and landing pages for maximum conversion rates (CRO).
- Monitor KPIs (CTR, CPA, ROAS) and adjust bids, budgets, and targeting in real time.
- A/B test ad variations (visuals, CTAs, audiences) to refine performance.
- Collaborate with design and content teams to produce high-impact ad assets.
- Generate weekly/monthly reports with actionable insights for stakeholders.
- Stay ahead of Meta’s algorithm updates and industry trends to maintain competitive edge.
Qualifications
- Proven 2+ years of experience managing Meta Ads campaigns with a track record of scaling budgets.
- Proficiency in Meta Ads Manager, Business Suite, and Pixel/CAPI implementation.
- Strong analytical skills with expertise in Google Analytics, Looker Studio, or similar tools.
- Experience with lead generation funnels, retargeting, and lookalike audiences.
- Creative mindset with the ability to craft compelling ad copy and brief designers.
- Data-driven decision-making with a focus on ROI and cost efficiency.
- Excellent English communication skills (written and verbal).
- Ability to work independently in a remote setting with a stable internet connection.