job description
Join Truelogic as a Paid Ads Manager and take the lead in driving high-impact digital marketing campaigns in the vibrant heart of Bali. This is your chance to shape data-driven strategies, optimize ad performance, and scale paid media initiatives across platforms like Google Ads, Meta, and LinkedIn.
As a key player in our marketing team, you’ll collaborate with cross-functional stakeholders to align paid media efforts with business goals, ensuring maximum ROI and brand growth. Whether you're refining audience targeting, A/B testing creatives, or analyzing performance metrics, your expertise will directly influence our digital success.
Based in Bali’s dynamic hubs (Canggu, Ubud, Denpasar, or surrounding areas), you’ll thrive in a creative, fast-paced environment with the flexibility to innovate. If you’re passionate about paid advertising, analytics, and turning data into actionable insights, we want to hear from you!
Responsibility
- Develop, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms to drive lead generation, conversions, and brand awareness.
- Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies and improve ad performance.
- Monitor and analyze KPIs (CTR, CPC, ROAS, conversion rates) using tools like Google Analytics, Meta Ads Manager, and third-party dashboards.
- Collaborate with creative and content teams to produce high-converting ad copy, landing pages, and visuals tailored to campaign objectives.
- Manage budget allocation and bidding strategies to maximize efficiency and scalability across campaigns.
- Stay ahead of industry trends and platform updates (e.g., algorithm changes, new ad formats) to adapt strategies proactively.
- Generate performance reports and present insights to stakeholders with actionable recommendations.
- Test and iterate on A/B experiments for ads, audiences, and landing pages to continuously improve results.
Qualifications
- 3+ years of experience managing paid media campaigns (Google Ads, Meta, LinkedIn) with a proven track record of scaling budgets and achieving ROI.
- Proficiency in Google Ads, Meta Ads Manager, and analytics tools (Google Analytics 4, Looker Studio, or similar).
- Strong understanding of bid strategies, attribution models, and pixel tracking implementation.
- Experience with audience targeting (look-alike audiences, retargeting, custom intent) and conversion optimization.
- Analytical mindset with the ability to interpret data and derive actionable insights using Excel/Google Sheets or BI tools.
- Excellent written and verbal communication skills to articulate strategies and results to non-technical stakeholders.
- Certifications in Google Ads, Meta Blueprint, or similar are a plus.
- Ability to work in a fast-paced, remote-friendly environment with a focus on collaboration and innovation.