job description
Join Uncle Ben Barber Shop as our Multimedia & Social Media Specialist and play a pivotal role in shaping our digital presence in the vibrant heart of Bali. This is a unique opportunity for a creative professional to craft compelling content, manage our social media ecosystems, and drive impactful marketing campaigns that elevate brand awareness and foster deep audience engagement.
In this dynamic role, youâll blend artistic vision with data-driven strategies to produce visually stunning multimedia contentâfrom eye-catching graphics and videos to interactive social media posts. Your work will not only reflect the premium quality of our barber services but also resonate with our diverse, style-conscious clientele across Baliâs most sought-after locations, including Canggu, Ubud, and Denpasar.
If youâre passionate about storytelling, thrive in fast-paced environments, and have a knack for turning trends into engaging digital experiences, weâd love to hear from you. Letâs create content that cuts through the noise and builds a loyal community around the Uncle Ben brand.
Responsibility
- Develop and execute a content calendar aligned with brand guidelines, seasonal promotions, and industry trends.
- Create high-quality multimedia content (photos, videos, reels, stories) for social media platforms (Instagram, Facebook, TikTok, YouTube).
- Manage and grow social media accounts by engaging with followers, responding to comments, and analyzing performance metrics.
- Collaborate with marketing teams to design and implement digital campaigns that drive traffic, conversions, and brand loyalty.
- Monitor social media trends and competitor activity to identify opportunities for innovation and differentiation.
- Edit and optimize content using tools like Adobe Creative Suite, Canva, or CapCut to ensure professional quality.
- Track KPIs (engagement rates, follower growth, click-through rates) and provide actionable insights to refine strategies.
- Assist in organizing and promoting in-store events, collaborations, and influencer partnerships.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- Proven experience (2+ years) in social media management, content creation, or digital marketing, preferably in the lifestyle or service industry.
- Proficiency in graphic design, video editing, and social media scheduling tools (e.g., Hootsuite, Buffer, Later).
- Strong portfolio showcasing creative content across multiple platforms.
- Excellent written and verbal communication skills in English (Bahasa Indonesia is a plus).
- Deep understanding of SEO principles and how to optimize content for search and social algorithms.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Passion for trends in barbering, grooming, and menâs lifestyle is highly advantageous.