job description
Join PT Mitra Utama Alkesmed, a leading provider of cutting-edge medical equipment, as a Medical Equipment Marketing Specialist in the vibrant heart of Bali. This is a unique opportunity to drive growth in the healthcare sector by promoting innovative medical devices and solutions to hospitals, clinics, and healthcare professionals across the island.
In this dynamic role, you will develop and execute strategic marketing campaigns, build strong relationships with key stakeholders, and contribute to expanding our market presence in Bali’s thriving healthcare industry. Your expertise in B2B marketing, combined with a passion for healthcare innovation, will be instrumental in positioning our products as the go-to choice for medical professionals.
Based in Denpasar, you’ll enjoy a collaborative work environment, competitive compensation, and the chance to make a tangible impact on healthcare accessibility in Bali. If you’re a results-driven marketer with a flair for building partnerships and a deep understanding of the medical equipment landscape, we’d love to hear from you.
Responsibility
- Develop and implement B2B marketing strategies to promote medical equipment to hospitals, clinics, and healthcare providers in Bali.
- Identify and engage with key decision-makers (e.g., hospital administrators, doctors, procurement teams) to generate leads and close sales.
- Conduct market research to analyze competitors, industry trends, and customer needs to refine product positioning.
- Organize and participate in trade shows, medical conferences, and product demonstrations to showcase our equipment.
- Collaborate with the sales team to create compelling sales collateral, including brochures, presentations, and digital content.
- Manage digital marketing campaigns (SEO, social media, email) to increase brand visibility and lead generation.
- Provide product training and support to clients to ensure optimal usage and customer satisfaction.
- Track and report on marketing performance metrics, including lead conversion rates, ROI, and customer feedback.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; a background in healthcare or medical sales is a plus.
- Minimum 3 years of experience in B2B marketing, preferably in the medical, pharmaceutical, or healthcare industry.
- Proven track record of developing successful marketing campaigns and generating leads in a competitive market.
- Strong communication and negotiation skills with the ability to build rapport with healthcare professionals.
- Familiarity with medical terminology and equipment is highly advantageous.
- Proficiency in digital marketing tools (e.g., CRM software, Google Analytics, social media platforms).
- Self-motivated, target-driven, and able to work independently in a fast-paced environment.
- Fluency in English and Indonesian; additional local languages (e.g., Balinese) are a bonus.