job description
Are you a visionary leader with a passion for transforming financial services through innovative product marketing? Join our dynamic team as Head of Product Marketing, Financial Services and play a pivotal role in shaping the future of GrabFin and Digibanks. In this high-impact role, you will drive the strategy, positioning, and go-to-market execution for cutting-edge financial products, ensuring they resonate with diverse markets and deliver measurable business growth.
Based in the vibrant and culturally rich locations of Bali, you will collaborate with cross-functional teams to craft compelling narratives, optimize product launches, and scale solutions that empower millions of users. This is a unique opportunity to blend strategic thinking with hands-on execution in a fast-paced, innovative environment.
If you thrive in roles that demand creativity, analytical rigor, and leadership, we invite you to apply and help redefine financial services for the digital age.
Responsibility
- Develop and execute a comprehensive product marketing strategy for GrabFin and Digibanks, aligning with business objectives and market opportunities.
- Lead the positioning, messaging, and value proposition for financial products, ensuring clarity and differentiation in competitive markets.
- Collaborate with product, sales, and customer success teams to drive product launches, adoption, and retention.
- Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.
- Create and optimize marketing collateral, including sales enablement tools, case studies, and digital content.
- Monitor and analyze product performance metrics, iterating on strategies to maximize impact and ROI.
- Build and mentor a high-performing product marketing team, fostering a culture of innovation and excellence.
- Act as a thought leader, representing the company at industry events and in media engagements.
Qualifications
- Bachelor's degree in Marketing, Business, Finance, or a related field; MBA or advanced degree preferred.
- 10+ years of experience in product marketing, with at least 5 years in financial services or fintech.
- Proven track record of successfully launching and scaling financial products in competitive markets.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and storytelling abilities, with experience crafting compelling narratives for diverse audiences.
- Leadership experience managing and developing high-performing teams.
- Deep understanding of digital marketing, customer acquisition, and retention strategies.
- Familiarity with regulatory and compliance considerations in financial services is a plus.