job description
Join Unihealth-Parañaque Hospital and Medical Center as a Marketing Supervisor / Manager and lead our dynamic marketing initiatives in the healthcare sector. This is a unique opportunity to drive brand awareness, patient engagement, and revenue growth in a fast-paced, mission-driven environment.
As a key member of our team, you will develop and execute strategic marketing campaigns, oversee digital and traditional channels, and collaborate with cross-functional teams to enhance our hospital’s reputation and service offerings. Your expertise in healthcare marketing will play a pivotal role in positioning Unihealth as a leader in patient care and medical excellence.
Based in the vibrant and culturally rich location of Canggu, Bali, this role offers a blend of professional growth and an inspiring work-life balance. Whether you're a seasoned marketing professional or an ambitious leader ready to take the next step, this position promises impactful work in a supportive and innovative setting.
Responsibility
- Develop and implement comprehensive marketing strategies to promote hospital services, specialties, and community health programs.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase patient acquisition and engagement.
- Manage brand identity and ensure consistency across all marketing materials, both online and offline.
- Collaborate with medical and administrative teams to create compelling content, including brochures, websites, and multimedia presentations.
- Conduct market research to identify trends, patient needs, and competitive opportunities in the healthcare sector.
- Plan and execute events, workshops, and health fairs to build community trust and awareness.
- Monitor and analyze marketing performance metrics (e.g., ROI, conversion rates) and adjust strategies accordingly.
- Manage vendor relationships with agencies, printers, and media outlets to ensure high-quality deliverables.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree is a plus.
- Minimum of 5 years of experience in marketing, with at least 2 years in a supervisory or managerial role, preferably in the healthcare industry.
- Proven track record of successful campaign management and lead generation in B2C or B2B environments.
- Strong knowledge of digital marketing tools (e.g., Google Analytics, Meta Ads, SEO platforms) and CRM systems.
- Excellent communication, leadership, and project management skills.
- Creative thinker with a data-driven approach to decision-making.
- Familiarity with healthcare regulations and compliance (e.g., HIPAA, local medical advertising laws) is advantageous.
- Ability to work in a fast-paced, multicultural environment and adapt to evolving priorities.