job description
Join Amara Hotels & Resorts, a leading name in luxury hospitality, as we seek a dynamic Regional Senior Marketing Manager / Assistant Regional Director of Marketing to elevate our brand presence across Baliâs most exclusive destinationsâCanggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
In this pivotal role, you will spearhead innovative marketing strategies to drive brand awareness, guest engagement, and revenue growth across our premium properties. Youâll collaborate with cross-functional teams to craft compelling campaigns, leverage digital and traditional channels, and ensure Amara remains synonymous with unparalleled luxury and service excellence.
This is a rare opportunity to shape the future of hospitality marketing in one of the worldâs most sought-after travel destinations. If youâre a visionary leader with a passion for storytelling, data-driven decision-making, and creating unforgettable guest experiences, weâd love to hear from you.
Responsibility
- Develop and execute comprehensive regional marketing strategies aligned with Amaraâs brand vision and business objectives.
- Lead multi-channel campaigns (digital, social, PR, and partnerships) to boost occupancy, ADR, and direct bookings.
- Oversee brand consistency across all properties, ensuring cohesive messaging and visual identity.
- Analyze market trends, competitor activity, and guest insights to optimize marketing ROI.
- Collaborate with sales, revenue management, and operations teams to align marketing efforts with commercial goals.
- Manage agency and vendor relationships for creative, media, and event executions.
- Drive content creation (photos, videos, blogs) to showcase Amaraâs unique offerings and destinations.
- Monitor and report on KPIs (engagement, conversions, revenue) with actionable recommendations.
Qualifications
- Bachelorâs degree in Marketing, Business, Hospitality, or related field; MBA is a plus.
- 8+ years of experience in marketing, with at least 3 years in a senior/regional role within luxury hospitality, travel, or lifestyle brands.
- Proven track record in strategic marketing, brand management, and campaign execution.
- Expertise in digital marketing (SEO, SEM, social media, email, CRM) and analytics tools (Google Analytics, Tableau).
- Exceptional leadership, communication, and stakeholder management skills.
- Strong budgeting and financial acumen to manage marketing spend effectively.
- Fluency in English; proficiency in Indonesian or other languages is advantageous.
- Passion for luxury hospitality and deep understanding of Baliâs tourism landscape.