job description
Join Paperpen Stationery as a Social Media & Creative Specialist and be part of a dynamic team shaping the future of stationery and lifestyle branding in Bali. This role is perfect for creative minds passionate about storytelling, digital engagement, and visual content creation. Based in the vibrant hub of Canggu, youâll collaborate with marketing and design teams to elevate our brand presence across social platforms, driving engagement and growth.
At Paperpen Stationery, we believe in the power of creativity and connection. As our Social Media & Creative Specialist, youâll have the opportunity to experiment with innovative content strategies, analyze performance metrics, and contribute to campaigns that resonate with our audience. Whether youâre crafting captivating captions, designing eye-catching graphics, or brainstorming viral trends, your work will directly impact our brandâs digital footprint.
If youâre a self-starter with a keen eye for aesthetics and a passion for social media, weâd love to hear from you. This contract position offers a competitive salary, a collaborative work environment, and the chance to grow within a company that values creativity and innovation.
Responsibility
- Develop and execute engaging social media content strategies across platforms (Instagram, Facebook, TikTok, etc.) to increase brand awareness and audience engagement.
- Create visually compelling graphics, videos, and other multimedia content aligned with brand guidelines using tools like Canva, Adobe Creative Suite, or similar.
- Monitor social media trends, analyze performance metrics, and adjust strategies to optimize reach and engagement.
- Collaborate with the marketing and design teams to ensure consistent branding and messaging across all digital channels.
- Manage community interactions by responding to comments, messages, and reviews in a timely and professional manner.
- Plan and schedule content calendars, ensuring alignment with promotional campaigns, product launches, and seasonal themes.
- Conduct competitor research and benchmarking to identify opportunities for innovation and differentiation.
- Assist in organizing and promoting online events, giveaways, or collaborations to boost follower growth and engagement.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (1-2 years) in social media management, content creation, or digital marketing, preferably in the retail or lifestyle industry.
- Proficiency in graphic design tools (e.g., Canva, Photoshop, Illustrator) and video editing software (e.g., Premiere Pro, CapCut).
- Strong understanding of social media algorithms, analytics tools (e.g., Meta Business Suite, Google Analytics), and SEO best practices.
- Excellent written and verbal communication skills in English and Bahasa Indonesia, with a knack for crafting engaging captions and storytelling.
- Creative thinker with a passion for trends, aesthetics, and innovative content formats.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Portfolio or examples of previous social media campaigns or creative work is a plus.