job description
Are you a strategic CRM professional looking to drive customer engagement and sales growth in a dynamic environment? PERSOL is seeking a CRM Manager for a 12-month contract to lead our CRM strategy, campaign execution, and optimization using Salesforce. This role is perfect for a data-driven marketer passionate about leveraging technology to enhance customer relationships and boost business performance.
Based in beautiful Bali, you'll collaborate with cross-functional teams to develop targeted CRM initiatives, analyze customer behavior, and implement automation workflows. If you thrive in a fast-paced setting and have a knack for turning data into actionable insights, we want to hear from you!
Responsibility
- Develop and execute a comprehensive CRM strategy aligned with business objectives.
- Design, implement, and optimize multi-channel CRM campaigns (email, SMS, push notifications).
- Manage and segment customer databases to personalize communications and improve engagement.
- Utilize Salesforce to automate workflows, track performance, and generate reports.
- Collaborate with marketing, sales, and IT teams to ensure seamless CRM integration.
- Monitor KPIs (open rates, click-through rates, conversion rates) and adjust strategies accordingly.
- Conduct A/B testing to refine messaging and campaign effectiveness.
- Stay updated on CRM trends and best practices to drive continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in CRM management, preferably in a B2C environment.
- Proficiency in Salesforce or similar CRM platforms (HubSpot, Zoho, etc.).
- Strong analytical skills with experience in data-driven decision-making.
- Excellent written and verbal communication skills in English.
- Experience with marketing automation tools and email marketing platforms.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Certification in Salesforce or CRM-related tools is a plus.