job description
Are you a Pokémon Trading Card Game (TCG) enthusiast with a passion for strategic marketing? Intellisearch HR Solutions is seeking a results-driven Marketing Specialist to join our dynamic team in Bali, Indonesia. In this exciting role, you’ll leverage your deep knowledge of the Pokémon TCG community to develop and execute innovative marketing campaigns that engage fans, drive brand awareness, and boost sales.
As the ideal candidate, you’ll combine creative storytelling with data-driven insights to craft compelling content, manage social media strategies, and collaborate with influencers and partners in the gaming industry. Whether you’re organizing TCG tournaments, launching limited-edition card promotions, or analyzing market trends, your work will directly impact the growth of one of the world’s most beloved trading card games.
Based in the vibrant and inspiring setting of Bali, you’ll enjoy a collaborative work environment while contributing to a global brand. If you’re ready to turn your passion for Pokémon into a rewarding career, we’d love to hear from you!
Responsibility
- Develop and implement data-driven marketing strategies to promote Pokémon TCG products and events in the APAC region.
- Create engaging content (social media, blogs, videos, email campaigns) tailored to the Pokémon TCG community.
- Manage social media channels (Instagram, TikTok, YouTube, Discord) to build brand loyalty and drive engagement.
- Collaborate with influencers, streamers, and TCG communities to amplify brand reach and credibility.
- Plan and execute Pokémon TCG tournaments, launches, and promotional events (both virtual and in-person).
- Conduct market research to identify trends, competitor strategies, and opportunities in the TCG space.
- Analyze campaign performance using KPIs (ROI, engagement rates, conversion metrics) and optimize strategies accordingly.
- Work cross-functionally with design, sales, and product teams to ensure cohesive branding and messaging.
Qualifications
- 3+ years of experience in marketing, preferably in gaming, collectibles, or entertainment industries.
- Deep knowledge and passion for the Pokémon Trading Card Game (TCG), including its community, meta, and market trends.
- Proven track record in social media management, content creation, and digital marketing.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or similar platforms.
- Excellent written and verbal communication skills in English; ability to craft compelling narratives for diverse audiences.
- Experience with SEO, SEM, and paid advertising (Google Ads, Facebook Ads) is a plus.
- Familiarity with CRM systems, email marketing tools (e.g., Mailchimp, HubSpot), and basic graphic design (Canva, Adobe Suite).
- Ability to work in a fast-paced, remote/hybrid environment with a proactive and collaborative mindset.