job description
Join The Pawhigh, a leading name in premium pet nutrition, as a Marketing Specialist in Bali. This is a unique opportunity to drive brand awareness, engage pet lovers, and contribute to the growth of our high-quality pet food production line, Pawdeli.
In this dynamic role, you will play a key part in developing and executing marketing strategies that highlight our commitment to quality, hygiene, and efficiency in pet food production. Based in the vibrant heart of Bali, you’ll collaborate with cross-functional teams to create compelling campaigns, manage digital presence, and build lasting relationships with customers and partners.
If you’re passionate about pet care, digital marketing, and creative storytelling, this role offers the perfect blend of purpose and professional growth in one of Indonesia’s most exciting industries.
Responsibility
- Develop and implement data-driven marketing strategies to promote Pawdeli’s pet food products across digital and traditional channels.
- Create engaging content (social media, blogs, email campaigns) to educate and attract pet owners.
- Monitor and analyze market trends, competitor activity, and customer feedback to refine marketing approaches.
- Collaborate with the production team to ensure brand messaging aligns with product quality and hygiene standards.
- Manage social media platforms (Instagram, Facebook, TikTok) and community engagement to boost brand loyalty.
- Organize and execute events, promotions, and partnerships with pet stores, veterinarians, and influencers.
- Track KPIs (e.g., conversion rates, ROI, engagement) and prepare performance reports for stakeholders.
- Assist in SEO/SEM optimization to improve online visibility and organic traffic.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related fields.
- Minimum 2 years of experience in marketing, preferably in FMCG, pet care, or food industry.
- Proven track record in digital marketing (SEO, social media, content creation).
- Excellent written and verbal communication skills in English; Indonesian is a plus.
- Strong analytical and project management skills with proficiency in tools like Google Analytics, Meta Ads, or Canva.
- Creative thinker with a passion for pets and animal welfare.
- Ability to work in a fast-paced, collaborative environment with tight deadlines.
- Familiarity with Bali’s market dynamics is advantageous.