job description
Are you a dynamic Digital Marketing Executive looking to make an impact in the thriving property and PropTech industry? Join ASK Resources, a leading real estate and property technology company with a strong regional presence, and take your career to the next level in Bali’s most vibrant locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung.
In this role, you’ll drive innovative digital marketing strategies to elevate brand visibility, engage target audiences, and accelerate growth in a fast-paced, tech-driven environment. With a focus on SEO, social media, content marketing, and data-driven campaigns, you’ll play a pivotal role in shaping the future of property marketing in Southeast Asia.
We offer a competitive salary (IDR 12M–14M/month), career development opportunities, and the chance to work with cutting-edge PropTech solutions. If you’re passionate about digital transformation and real estate, this is your opportunity to grow with a forward-thinking industry leader.
Responsibility
- Develop and execute data-driven digital marketing strategies to boost brand awareness and lead generation for property and PropTech solutions.
- Manage SEO/SEM campaigns, keyword research, and on-page/off-page optimization to improve organic search rankings.
- Create and curate engaging content (blogs, social media, email, videos) tailored to property buyers, sellers, and investors.
- Oversee paid advertising campaigns (Google Ads, Meta, LinkedIn) with a focus on ROI and conversion tracking.
- Analyze performance metrics (Google Analytics, CRM data) and provide actionable insights to refine marketing efforts.
- Collaborate with cross-functional teams (sales, product, design) to align marketing initiatives with business goals.
- Stay ahead of industry trends in PropTech, real estate marketing, and digital innovation.
- Build and nurture partnerships with influencers, real estate platforms, and media outlets to expand reach.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3+ years of experience in digital marketing, preferably in real estate, PropTech, or a similar industry.
- Proven expertise in SEO, SEM, social media marketing, and content creation.
- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and CRM tools.
- Experience managing paid ad campaigns (Google Ads, Facebook/Instagram, LinkedIn) with a track record of driving leads.
- Excellent written and verbal communication skills in English.
- Creative thinker with a data-driven mindset and ability to adapt to market changes.
- Familiarity with PropTech tools, CRM systems (e.g., HubSpot, Salesforce), or real estate platforms is a plus.