job description
Join Anchor Land Holdings Inc. as a Marketing Services Manager in the vibrant heart of Bali and lead the charge in crafting innovative, high-impact marketing strategies. This role is your opportunity to shape the brand’s voice, drive customer engagement, and elevate our presence in a competitive market.
Based in one of Bali’s most dynamic hubs—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to develop and execute data-driven campaigns across digital, print, and experiential channels. Your expertise will be pivotal in analyzing market trends, optimizing budgets, and ensuring every initiative aligns with our business goals and brand identity.
We’re looking for a visionary leader who thrives in fast-paced environments, combines creativity with analytical rigor, and is passionate about delivering measurable results. If you’re ready to make your mark in a role that blends strategy, leadership, and hands-on execution, this is your chance to shine in Bali’s booming business landscape.
Responsibility
- Develop and implement comprehensive marketing strategies to enhance brand visibility, customer acquisition, and retention across all channels.
- Oversee the creation and execution of advertising campaigns, including digital (SEO/SEM, social media, email), print, and outdoor media.
- Collaborate with sales, product, and creative teams to ensure cohesive messaging and alignment with business objectives.
- Monitor and analyze campaign performance using KPIs (ROI, CTR, conversion rates) and adjust strategies to maximize effectiveness.
- Manage marketing budgets, allocate resources efficiently, and negotiate with vendors, agencies, and partners.
- Lead market research to identify trends, competitive insights, and customer needs, translating findings into actionable plans.
- Supervise the production of marketing collateral, including brochures, websites, videos, and promotional materials, ensuring brand consistency.
- Build and maintain strong relationships with media outlets, influencers, and industry stakeholders to amplify reach.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree is a plus.
- 5+ years of experience in marketing management, with a proven track record in campaign development and team leadership.
- Deep understanding of digital marketing tools (Google Analytics, Meta Ads, SEO platforms) and traditional marketing channels.
- Exceptional project management skills, with the ability to juggle multiple deadlines and priorities in a fast-paced environment.
- Strong analytical and data-driven decision-making abilities, with proficiency in Excel or data visualization tools.
- Excellent communication and presentation skills, with fluency in English (written and verbal).
- Creative thinker with a strategic mindset and a passion for innovation in marketing.
- Experience in real estate, property development, or luxury brands is highly advantageous.