job description
Join IMG, a global leader in sports, fashion, and media, as our Senior Brand Manager in the vibrant and culturally rich island of Bali, Indonesia. This is a unique opportunity to shape and elevate brand strategies in one of the worldâs most dynamic markets while enjoying the unparalleled lifestyle that Bali offers. As a key member of our marketing team, you will drive brand growth, innovation, and market penetration across Southeast Asia, with a focus on delivering impactful campaigns that resonate with diverse audiences.
In this role, you will collaborate with cross-functional teams, including digital marketing, creative, and sales, to develop and execute data-driven brand strategies that align with IMGâs global objectives and local market dynamics. Youâll leverage your expertise in consumer insights, market trends, and competitive analysis to position our brands for success in the Indonesian market and beyond. Whether youâre based in the creative hub of Canggu, the cultural heart of Ubud, or the bustling city of Denpasar, youâll have the flexibility to work in an environment that inspires creativity and innovation.
IMG is committed to fostering a diverse and inclusive workplace where your ideas are valued, and your professional growth is supported. If youâre a strategic thinker with a passion for branding and a desire to make a tangible impact, we invite you to join our team and help us redefine whatâs possible in the world of sports, fashion, and media.
Responsibility
- Develop and implement comprehensive brand strategies that align with IMGâs global objectives and local market goals, ensuring consistency across all touchpoints.
- Lead market research and consumer insights initiatives to identify trends, opportunities, and competitive threats, using data to inform brand positioning and messaging.
- Collaborate with cross-functional teams, including digital marketing, creative, and sales, to execute integrated campaigns that drive brand awareness, engagement, and revenue growth.
- Oversee the creation and management of brand guidelines, ensuring all marketing materials and communications reflect IMGâs brand identity and values.
- Monitor and analyze brand performance metrics, including market share, customer sentiment, and campaign effectiveness, and adjust strategies as needed to optimize results.
- Manage relationships with external partners, agencies, and vendors to ensure high-quality execution of brand initiatives and campaigns.
- Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing to keep IMG at the forefront of innovation.
- Mentor and develop junior team members, fostering a culture of collaboration, creativity, and continuous learning.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, Communications, or a related field. A Masterâs degree or MBA is a plus.
- Minimum of 5-7 years of experience in brand management, marketing, or a related role, with a proven track record of developing and executing successful brand strategies.
- Strong understanding of consumer behavior, market research, and data-driven decision-making, with experience using tools like Google Analytics, Nielsen, or similar platforms.
- Excellent communication and presentation skills, with the ability to articulate brand vision and strategies to stakeholders at all levels.
- Proven leadership experience, with the ability to manage and inspire cross-functional teams to achieve shared goals.
- Experience working in the sports, fashion, or media industries is highly desirable, with a passion for these sectors.
- Proficiency in digital marketing tools and platforms, including social media, SEO, and content management systems.
- Ability to thrive in a fast-paced, dynamic environment, with strong problem-solving skills and a results-driven mindset.